Brand/product advertised: Forum Crisalide - The Italian/Swiss association engaged in fighting the problem of Bulimia and Anorexia.
Advert title: Fashion claims another victim
Agency: JWT, Milano, Italy
Creative Director: Pietro Maestri
Art director: Fabio Anzani
Copywriter: Alex Brunori
Typographer: Fabio Anzani
Photographer: Joan Garrigosa / Studio Garrigosa
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11 Comments
Lovely, isnt it?
Incredible art-direction, the idea is...okay, i was drawn to the body-copy...
maybe i expected too much from this campaign, or maybe the message is a vague.
Dove is currently running a "inner-beauty" world wide campaign - their message
is louder and clearer. I thought that in general terms...a fashion victim is
someone with no fashion sense or whatsoever but then...I might be wrong.
No idea's too bad...
Nice idea, absolutely amazing art-direction!
Great art direction, but i will not read the copy tho :)
Desi
www.DesiCreative.com
Great art but a bit far off from what they want to say, or?
http://www.reinhardkrug.de/
With copy that clunky, you really can't visually treat it that clunky as well. But then again the sentence I just wrote was pretty clunky. I digress.
coming from the point of view of someone who's actualy delt with these conditions, I think these ads are nonesense. The art directoin is nice, but I don't see how it's going to help anyone. The hat one is gross.
Like the art, don't like the idea. Agree with White Space, gross...
This is not aimed at you Space... Sorry to bring this up, but have to...
I don't follow trends, not dragged into the senseless statements of being part of the "look at me crowd".
What pisses me off is that of recent events. Headlines all over the world, a model starves herself to death. She makes more money in a day then most Africans will make in a lifetime... a African child dies almost every minute from starvation... The model did it to herself no-one else to blame except herself.
Only a beautifull art. But... where is the souce?
so is this for aneroxia ad?
www.awassabee.deviantart.com
why fish ?