September 2010

Formaplas custom-made kitchens. unique like their owners.
Formaplas. For a life less ordinary.

Advertising Agency: Fórmula Comunicação, Florianópolis, Brazil
Creative Director: Gustavo Menyou
Art Directors: Gustavo Menyou, Marcus Vinicius
Copywriters: Marlon de Barros, Nicole Vergetis
Illustrator: Abruzzo Revolux
Image processing: Raphael FS

Comments (10)

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Highest Rated

kleenex's picture
Activity Score 44107

I fully agree with you on the superb art.

everartz's picture
Activity Score 7609


| Everartz |

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I seriously doubt many people can link this to the Jetsons, just like the other ads. Superb art though, and do like the idea.

kleenex's picture
Activity Score 44107

I fully agree with you on the superb art.

Billoughsby's picture
Activity Score 5138


"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

suresh90's picture
Activity Score 620

Artwork rocks:)

JCSaiKrishna's picture
Activity Score 725

Yes, the art and concept, both are gud enough.
I'm excited to know my mistakes!

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

I got the JETSONS straight away, took me a little while longer to realize it was for kitchen design..
getting back to what its advertising: if i where in the market for a fantastically customized kitchen I'm not convinced I'd be swung by a cartoon version.
I love the artwork, mind boggles at the work that went into these.
I would have liked to see a little more realism to the rooms. I feel like I'm looking at a Pixar kitchen.

Sdb's picture
Activity Score 1362

Now this one is much clear than the previous stuff.. Very nice art direction.

shah wali jan's picture
shah wali jan
Activity Score 257

what is this

Cutarica's picture
Activity Score 3451

yes. just yes. the whole campaign.