September 2010
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Formaplas custom-made kitchens. unique like their owners.
Formaplas. For a life less ordinary.

Advertising Agency: Fórmula Comunicação, Florianópolis, Brazil
Creative Director: Gustavo Menyou
Art Directors: Gustavo Menyou, Marcus Vinicius
Copywriters: Marlon de Barros, Nicole Vergetis
Illustrator: Abruzzo Revolux
Image processing: Raphael FS

Comments (13)

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Corbeen's picture
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Ok, i will try if u want.there are to many unnecessary sources and the shades are treated differently , some times blurry some times with a shape, without any reason. shadows are killing the 3thd dimension of each object just because they are not done properly.What is properly? Take a look on the first print of this campaign (the pink panther ) there the lighting is much better and each of the shadows are having regular source and regular shape and u have the feeling of 3d which is not the case here, no matter that the same production didi it. Here it looks like they just covered everything with black airbrush . No hard feelings.