Formação Solidária: Leg

Not everyone is born with that advantage. Some need to study.

Campaign for a Non-Governmental Organization Formação Solidária, which enables social inclusion through education.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Art Director / Illustrator: Keith Lauer
Copywriter: Fábio Duarte

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9 comments

pandyllero14's picture
pandyllero14
44 pencils

I think the concept is not apt for the product, why advantages in sports if you're talking about education?

elnietodeNicho's picture
elnietodeNicho
360 pencils

agree.

funky_frogii's picture
funky_frogii
2538 pencils

sorry guys am not into sports...i think that girl would have won medals cos of her long leg.... if its so then i understood the ad...i like it

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BoBBy_js's picture
BoBBy_js
147 pencils

desagree with U pandyllero14, i think that this concept works perfect for this kind of service, first time i see it i get it once, we have to see if this campign achieve the objectives.

satrianee's picture
satrianee
3748 pencils

the campaign says in brief: if you are good at sports you don't have to go to school.

I guess copywriters didn't mean this, but it happened. I liked the artwork though.

WillBuller's picture
WillBuller
88 pencils

art direction seems a bit off the mark.

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shahidali's picture
shahidali
4063 pencils

the copy is a disaster. don't you need to study if you're good at sports?

shahid

Marlus Lau's picture
Marlus Lau
1806 pencils

Yeah...the artwork is better than the idea.

rolling.stone's picture
rolling.stone
2740 pencils

nice illustration

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