Formação Solidária: Leg

Not everyone is born with that advantage. Some need to study.

Campaign for a Non-Governmental Organization Formação Solidária, which enables social inclusion through education.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Art Director / Illustrator: Keith Lauer
Copywriter: Fábio Duarte


pandyllero14's picture
46 pencils

I think the concept is not apt for the product, why advantages in sports if you're talking about education?

elnietodeNicho's picture
360 pencils


funky_frogii's picture
2536 pencils

sorry guys am not into sports...i think that girl would have won medals cos of her long leg.... if its so then i understood the ad...i like it

Infected by a virus called CREATIVE | "And ya I Love Everything" |

BoBBy_js's picture
175 pencils

desagree with U pandyllero14, i think that this concept works perfect for this kind of service, first time i see it i get it once, we have to see if this campign achieve the objectives.

satrianee's picture
3748 pencils

the campaign says in brief: if you are good at sports you don't have to go to school.

I guess copywriters didn't mean this, but it happened. I liked the artwork though.

WillBuller's picture
88 pencils

art direction seems a bit off the mark.


never stop exploring.


shahidali's picture
4069 pencils

the copy is a disaster. don't you need to study if you're good at sports?


Marlus Lau's picture
Marlus Lau
1808 pencils

Yeah...the artwork is better than the idea.

rolling.stone's picture
2740 pencils

nice illustration


~ Quite obviously, I have gathered no moss ! ~

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