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Yellow

Agency: 
Published/Aired: 
April 2008
Description: 

Ford Focus now with state-of-the-art satellite navigation.

Advertising Agency: Baasat Ogilvy, Madrid, Spain
Creative Director: Emiliano González
Art Directors: Javier Senovilla , Chema Bercial
Copywriter: Juan Pedro Moreno

Comments (9)

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Highest Rated

lucciano marisio's picture
lucciano marisio
Activity Score 166

me gusta lo que no es tradicional, buena dirección de arte, es muy atractiva y rica la imagen!

L

Lu

benjaminbrown's picture
benjaminbrown
Activity Score 439

Are these supposed to look like roads? Am I missing something?

Chris's picture
Chris
Activity Score 1985

i was exactly about to say the same thing until i read benjaminbrowns post.

not convincing enough as roads

toti's picture
toti
Activity Score 35

"Excuse me, do you know where the Matrix Street is?"

Disco Munky's picture
Disco Munky
Activity Score 3890

Interesting idea and I like what they were trying to do with the visual but maybe it's just a bit too yellow.

"Make a name, or be defamed"

Doin' it for the points

ogilvyandmenon's picture
ogilvyandmenon
Activity Score 178

come on...

LimitedTimeOffer's picture
LimitedTimeOffer
Activity Score 200

These look like empty circuit boards with nothing soldered to them. What's the message? "Car comes with circuit boards standard, components are extra."

Hattakawa's picture
Hattakawa
Activity Score 14

Toyota : Continue your way, Ford. I like it !

shahid.h's picture
shahid.h
Activity Score 256

makes sense. this is cool. ya they are supposed to be streets only and well detected by the satellite navigation chip system..

lucciano marisio's picture
lucciano marisio
Activity Score 166

me gusta lo que no es tradicional, buena dirección de arte, es muy atractiva y rica la imagen!

L

Lu

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