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Agency: 
Published/Aired: 
August 2011
15152
Description: 

Print advertisment created by M&J, Brazil for Ford, within the category: Automotive.

Be conscious. Disconnect.

Advertising Agency: M&J, Fortaleza, Brazil
Creative Director: Ray Romano
Art Director: Bill Queiroga
Copywriter: Jones Sampaio
Illustrator: Bill Queiroga

Comments (8)

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P26's picture
P26
Activity Score 44

good concept.. but my concern is whether these ads are supposed to promote their fan page/tweet them (for Ford fans) OR blame those social networks for traffic accidents?

macluvin's picture
macluvin
Activity Score 397

it's pretty clear that they don't mention anything about following their social links.

I like this series. Quick, expected, on point.

chamindarathnayake's picture
chamindarathnayake
Activity Score 377

Max... super all 3

Chaminda Rathnayake

Andrej's picture
Andrej
Activity Score 656

Am I the only one that noticed the terrible English in the copy? The idea and the art are great though.

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19572

I'm guessing it's better than our Portuguese ;)

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19572

Solid campaign...going up on my distracted driving page... http://www.facebook.com/itsUrcall

thedavesiknow's picture
thedavesiknow
Activity Score 167

My first impression; Facebook and Twitter would never give permission to use their logos in this negative context. Ergo - ads are fake.

XQuantum's picture
XQuantum
Activity Score 63

Great ads but I think this one should have the symbol filled with black instead... It's still easy to drive that way =P

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