Ford Trucks: Vault

If you can load it, we can move it.
New Ford Cargo 1722E with three axles.
Ford Trucks

Advertising Agency: JWT, Buenos Aires, Argentina
Chief Creative Officers: Pablo Alvarez Travieso, Gonzalo Vecino
Creative Directors: Diego Correa, Esteban Garcia
Copywriter: Esteban García
Art Director: Diego Correa

7 comments

Guest's picture
Guest

can someone explain plz ?

kindlovingsoul's picture
kindlovingsoul
82 pencils

A Rube Goldberg machine concept?

MJStinson77's picture
MJStinson77
601 pencils

I don't think the concept works. Which resulted in an ad that doesn't work. Sorry.

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Ed Rapport's picture
Ed Rapport
724 pencils

i like the art direction...

TommyO's picture
TommyO
1866 pencils

That's a good one.

Guest's picture
Guest

done to death. and then it wins at Cannes? I just threw up in my mouth.

Guest's picture
Guest

Doesn't this remind anyone of the Tony Davidsons Honda Cog commercial?

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