Ford Troller: Escape, 2

Advertising Agency: JWT, Sao Paulo, Brazil
Copywriters: Guilherme Nesti, Leandro Pinheiro
Art Directors: Silvio Medeiros, Diego Lauton
Illustrator: Silvio Medeiros

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14 comments

liny_77's picture
liny_77
197 pencils

Ghost again!

ivan's picture
ivan

It's ok. We celebrate good ads, not real ads. We even have student campaigns here.

Ivan Raszl, admin of AotW

HappyHour's picture
HappyHour
2387 pencils

This is a good debate - I have to disagree with you, Ivan. It's an uneven playing field: It takes significantly less hard work and ingenuity to make a "good ad" when you don't have to deal with a real brief, real client, real legal limitations, etc. So I've always thought that "real ads" deserve far more celebration.

Student campaigns are another issue as they don't pretend to be real work.

Boxey's picture
Boxey
8885 pencils

And I disagree with you on this HappyHour. Many times ads become better because of those constraints. At the end of the day, we don't always know what's real and what's not, so it can be difficult to separate the two. But I come here for inspiration, so real or fake, bring it. We're judging ideas here--not Cannes.

Themadartist1972's picture
Themadartist1972
325 pencils

Day after day i feel the repetition with ideas

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

I love that insights, most of all cause it's true.

Ron Burgundy's picture
Ron Burgundy
1636 pencils

Very nice retouch

tytpol's picture
tytpol
776 pencils

Nice packshot.

sush's picture
sush
518 pencils

am lost!

sue

Geimima's picture
Geimima
815 pencils

could anyone show me the exit

life is a playground

dollypoppin's picture
dollypoppin
1423 pencils

I don't get this, but art direction's good.

---------
"Nihil sub sole novum"

Glut's picture
Glut
3947 pencils

Escape? the car is pulling the rope? Is setting a trap? Not clear.

aplloky's picture
aplloky
37 pencils

It is clear. No one is setting a trap, staying home watching TV is a trap. The car is the escape.

Luikah's picture
Luikah
62 pencils

Too complicated.

If it needs an explanation, then it doesn`t work.

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