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Agency: 
Published/Aired: 
March 2011
Description: 





Wasting energy is a crime. Ford Mondeo. Just 3,9l/100km.

Advertising Agency: Bassat Ogilvy, Madrid, Spain


Creative Directors: Ángel de la Jara, Rafael Hernández


Copywriter: Carlos Pérez-Sauquillo


Art Director: Lucas Gracia

Illustrator: Marta Solsona

Comments (10)

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Highest Rated

AdBuzzer's picture
AdBuzzer
Activity Score 1174

The message is clear, but the ad is totally unappealing and I doubt it could make anybody choose Ford over some other "green" car.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I don't like the visual, I see what it means but it's sort of an anti-car ad. As if a Ford never runs out of fuel.

Kriativity's picture
Kriativity
Activity Score 416

guys..u need to save energy thats it!

cracker66's picture
cracker66
Activity Score 163

nice thought..

bhuvneshwar.chd's picture
bhuvneshwar.chd
Activity Score 989

awesome.
simple & straight forward.
like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

MidasTouch's picture
MidasTouch
Activity Score 1024

Message isn't clear enough to me.
Anyway, such a minimalism is appreciated when advertising for cars.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ace85le's picture
ace85le
Activity Score 3939

boring. not impactful enough.

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HappyHour's picture
HappyHour
Activity Score 2381

Shameless greenwash.

luispiter's picture
luispiter
Activity Score 2756

Muy bueno

kleenex's picture
kleenex
Activity Score 43473

A whole lot of wasted energy was spent creating these ads.

AdBuzzer's picture
AdBuzzer
Activity Score 1174

The message is clear, but the ad is totally unappealing and I doubt it could make anybody choose Ford over some other "green" car.

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