Ford Transit: Tough

Grandma's homemade recipes.
Ford Transit. Get tough.

Advertising Agency: Baasat Ogilvy, Madrid, Spain
Creative Director: Emiliano González
Art Directors: Chema Bercial, Javier Senovilla
Copywriters: Emilano González, Juan Pedro Moreno
Photographer: Santiago Esteban
Published: April 2008


unaquestionediali's picture
484 pencils

someone can explain please?

ODoyle's picture
260 pencils

hmmmmm.... yeah.... I'm gonna have to ask you to come in on the weekend... hmmmm... yeah....

ChuckNorris's picture
834 pencils

hmmmmmm... yeah.... If you do that, that would be terrific... hummm... yeah...

Jet Propulsion Lab's picture
Jet Propulsion Lab
10681 pencils

...and yeah....I'm gonna go ahead and take that stapler from you if that's okay.

Thanks a bunch!!

cheza's picture
100 pencils

B-b-b-but it's it's m-m-m-my stapler!

benjaminbrown's picture
439 pencils


ivan's picture

The fast food joint is closed because of the quality the home delivery offers.

Tincho's picture
1093 pencils

If thats true then this ad is talking about the speed of that Ford. But the line says "Get Tough". Its confusing.

lishoyg's picture
73 pencils

I think what the ad wants to convey is Grandma's Home Made receipes delivers faster than Super Burgers coz it has FORD which has made it possible.. that is y super burgers are out of business... i think so...

Javier Ramírez's picture
Javier Ramírez
1245 pencils

Chief Creative Director Nexus BBDO

ChuckNorris's picture
834 pencils

What does the line have to do with the idea?

"Hey you grandma! Get tough!"


robottttrockkkk's picture
814 pencils
Jet Lee's picture
Jet Lee
127 pencils

And the winner is...

CrossEyedSnake's picture
28 pencils

The idea behind it is... well... they probably need a storyboard to pull this off... Let's just say "wrong medium". It coulda worked for TV, though.

benjaminbrown's picture
439 pencils

It's not obvious that the burger place is shut, and why would it be out in the middle of nowhere if it did deliveries, it looks like a truck stop cafe.

It's weird, such a strange idea to sell vans.

Disco Munky's picture
Disco Munky
3900 pencils

This could be for pretty much any form of transport.


"Make a name, or be defamed"

Doin' it for the points

capywriter's picture
5511 pencils

writingskills that kill

saju's picture
40 pencils

cheza's picture
100 pencils

Okay... o_o;

m í t i c o's picture
m í t i c o
676 pencils

Dificil de entender.

Viva Honduras !!!

EGGO's picture
354 pencils

Clearly this ad is commenting on the overfishing of the ocean's waters.

You have to hate advertising in order to truly love it.

Rog's picture
6092 pencils


>>>> That's not an ad. THIS is an ad.

exotic's picture
43 pencils

Who where what when?'s picture
81 pencils

maybe not, but i think that Ford Transit has a lot of tradition (grandma's) in his market, that resist from lot of years. Fast food represent the opposite.

rodriguez's picture
9 pencils

didn't get it..

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