Ford Transit: Tough

Ford Transit: Tough

Grandma's homemade recipes.
Ford Transit. Get tough.

Advertising Agency: Baasat Ogilvy, Madrid, Spain
Creative Director: Emiliano González
Art Directors: Chema Bercial, Javier Senovilla
Copywriters: Emilano González, Juan Pedro Moreno
Photographer: Santiago Esteban
Published: April 2008

Your rating: None Average: 3.6 (7 votes)

Comments

Submitted by unaquestionediali on Tue, 2008-04-22 03:55.

someone can explain please?

Submitted by ODoyle on Tue, 2008-04-22 04:04.

hmmmmm.... yeah.... I'm gonna have to ask you to come in on the weekend... hmmmm... yeah....

Submitted by ChuckNorris on Tue, 2008-04-22 04:37.

hmmmmmm... yeah.... If you do that, that would be terrific... hummm... yeah...

Submitted by Jet Propulsion Lab on Tue, 2008-04-22 13:07.

...and yeah....I'm gonna go ahead and take that stapler from you if that's okay.

Thanks a bunch!!

Submitted by cheza on Tue, 2008-04-22 13:17.

B-b-b-but it's it's m-m-m-my stapler!

Submitted by benjaminbrown on Tue, 2008-04-22 04:55.

Anyone?

ivan's picture
Submitted by ivan on Tue, 2008-04-22 05:20.

The fast food joint is closed because of the quality the home delivery offers.

Submitted by Tincho on Tue, 2008-04-22 17:46.

If thats true then this ad is talking about the speed of that Ford. But the line says "Get Tough". Its confusing.

Submitted by lishoyg on Tue, 2008-04-22 05:21.

I think what the ad wants to convey is Grandma's Home Made receipes delivers faster than Super Burgers coz it has FORD which has made it possible.. that is y super burgers are out of business... i think so...

javo_rc's picture
Submitted by javo_rc on Tue, 2008-04-22 05:35.

???

http://eldiariodelapublicidad.blogspot.com/

Submitted by ChuckNorris on Tue, 2008-04-22 05:44.

What does the line have to do with the idea?

"Hey you grandma! Get tough!"

Nonsense.

Submitted by ren.zo on Tue, 2008-04-22 10:01.

queeeeeeeee??

[ http://eltubedeyou.blogspot.com ]

Submitted by Jet Lee on Tue, 2008-04-22 10:06.

And the winner is...

Submitted by CrossEyedSnake on Tue, 2008-04-22 10:17.

The idea behind it is... well... they probably need a storyboard to pull this off... Let's just say "wrong medium". It coulda worked for TV, though.

Submitted by benjaminbrown on Tue, 2008-04-22 10:30.

It's not obvious that the burger place is shut, and why would it be out in the middle of nowhere if it did deliveries, it looks like a truck stop cafe.

It's weird, such a strange idea to sell vans.

Submitted by Disco Munky on Tue, 2008-04-22 10:56.

This could be for pretty much any form of transport.

Weak.

"Make a name, or be defamed"

the_capywriter's picture
Submitted by the_capywriter on Tue, 2008-04-22 11:18.

writingskills that kill

saju's picture
Submitted by saju on Tue, 2008-04-22 11:21.

...so?

Submitted by cheza on Tue, 2008-04-22 12:20.

Okay... o_o;

m í t i c o's picture
Submitted by m í t i c o on Tue, 2008-04-22 14:49.

Dificil de entender.

Viva Honduras !!!

EGGO's picture
Submitted by EGGO on Tue, 2008-04-22 15:11.

Clearly this ad is commenting on the overfishing of the ocean's waters.

You have to hate advertising in order to truly love it.

Submitted by Rog on Tue, 2008-04-22 22:44.

Nice. >>>> That's not an ad. THIS is an ad.

exotic's picture
Submitted by exotic on Wed, 2008-04-23 02:29.

Who where what when?

Submitted by becon on Wed, 2008-04-23 06:41.

maybe not, but i think that Ford Transit has a lot of tradition (grandma's) in his market, that resist from lot of years. Fast food represent the opposite.

Submitted by rodriguez on Sat, 2008-04-26 10:06.

didn't get it..