Transit 2011. Everything Fits
Advertising Agency: JWT, Mexico
Creative Directors: Manuel Techera, Enrique Codesido
Art Directors: Abraham Navarrete, Leonardo Varela
Copywriters: Leonardo Varela, Jorge Ortega
Photographer: Garrigosa Studio
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4 Comments
Way too subtle. Maybe you should have showed the piano actually neatly folded up.
I agree with thedesignaddict, it's too basic, looks like the first idea in the list...
I gotta agree, a folding piano just does seem to be say large capacity to me especially when it's not obvious that it is a folding piano. The cliche of a all the equipment for a performance including a piano, other instruments, music stands, stools (and some clever object) and the open back of the van would have worked better.
http://we-convince.com
I've ever seen this idea before: http://www.coloribus.com/adsarchive/prints/fiat-ducato-piano-11070905/