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Tough

Agency: 
Published/Aired: 
April 2008
Description: 

Grandma's homemade recipes.
Ford Transit. Get tough.

Advertising Agency: Baasat Ogilvy, Madrid, Spain
Creative Director: Emiliano González
Art Directors: Chema Bercial, Javier Senovilla
Copywriters: Emilano González, Juan Pedro Moreno
Photographer: Santiago Esteban

Comments (25)

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Highest Rated

rodriguez's picture
rodriguez
Activity Score 9

didn't get it..

unaquestionediali's picture
unaquestionediali
Activity Score 484

someone can explain please?

ODoyle's picture
ODoyle
Activity Score 260

hmmmmm.... yeah.... I'm gonna have to ask you to come in on the weekend... hmmmm... yeah....

ChuckNorris's picture
ChuckNorris
Activity Score 834

hmmmmmm... yeah.... If you do that, that would be terrific... hummm... yeah...

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

...and yeah....I'm gonna go ahead and take that stapler from you if that's okay.

Thanks a bunch!!

cheza's picture
cheza
Activity Score 100

B-b-b-but it's it's m-m-m-my stapler!

benjaminbrown's picture
benjaminbrown
Activity Score 439

Anyone?

ivan's picture
ivan

The fast food joint is closed because of the quality the home delivery offers.

Tincho's picture
Tincho
Activity Score 1093

If thats true then this ad is talking about the speed of that Ford. But the line says "Get Tough". Its confusing.

lishoyg's picture
lishoyg
Activity Score 73

I think what the ad wants to convey is Grandma's Home Made receipes delivers faster than Super Burgers coz it has FORD which has made it possible.. that is y super burgers are out of business... i think so...

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

Chief Creative Director Nexus BBDO

ChuckNorris's picture
ChuckNorris
Activity Score 834

What does the line have to do with the idea?

"Hey you grandma! Get tough!"

Nonsense.

robottttrockkkk's picture
robottttrockkkk
Activity Score 814
Jet Lee's picture
Jet Lee
Activity Score 127

And the winner is...

CrossEyedSnake's picture
CrossEyedSnake
Activity Score 28

The idea behind it is... well... they probably need a storyboard to pull this off... Let's just say "wrong medium". It coulda worked for TV, though.

benjaminbrown's picture
benjaminbrown
Activity Score 439

It's not obvious that the burger place is shut, and why would it be out in the middle of nowhere if it did deliveries, it looks like a truck stop cafe.

It's weird, such a strange idea to sell vans.

Disco Munky's picture
Disco Munky
Activity Score 3890

This could be for pretty much any form of transport.

Weak.

"Make a name, or be defamed"

Doin' it for the points

capywriter's picture
capywriter
Activity Score 5509

writingskills that kill

saju's picture
saju
Activity Score 40

...so?

cheza's picture
cheza
Activity Score 100

Okay... o_o;

m í t i c o's picture
m í t i c o
Activity Score 676

Dificil de entender.

Viva Honduras !!!

EGGO's picture
EGGO
Activity Score 354

Clearly this ad is commenting on the overfishing of the ocean's waters.

You have to hate advertising in order to truly love it.

Rog's picture
Rog
Activity Score 6082

Nice.

>>>> That's not an ad. THIS is an ad.

exotic's picture
exotic
Activity Score 43

Who where what when?

andreabecon@yahoo.it's picture
andreabecon@yahoo.it
Activity Score 81

maybe not, but i think that Ford Transit has a lot of tradition (grandma's) in his market, that resist from lot of years. Fast food represent the opposite.

rodriguez's picture
rodriguez
Activity Score 9

didn't get it..

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