Ford: The Dragon Greppy

Don't leave your safety to fantasy. Get there with proper winter tires.

Advertising Agency: Dedicate, Gothemburg, Sweden
Creative Director: Klas Ekstrand
Art Director: Valentino Ristevski
Copywriter: Torbjörn Wannerfeldt
Retouch: Black Friday
Published: November 2012

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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

It's solving a problem that's non-existent, I think (people don't fantasise their tyres) - but it's a great visual and good ad :)

eins-eins-null's picture
882 pencils

its monday but i'm convinced it won't get cheesier this week

faissalo's picture
733 pencils

It's kinda bizarrely funny.. unusual for ford.

BLACKPIXEL's picture
468 pencils


abake's picture
1266 pencils

Maybe if they'd gone all out with the randomness it would've been more successful.

olimurugavel's picture
72 pencils

Why the word 'Fantasy' always makes people think of a creature!? Good one anyways!

Oli Murugavel
I love any and all situations where you celebrate creativity

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