Ford: The Dragon Greppy

Don't leave your safety to fantasy. Get there with proper winter tires.

Advertising Agency: Dedicate, Gothemburg, Sweden
Creative Director: Klas Ekstrand
Art Director: Valentino Ristevski
Copywriter: Torbjörn Wannerfeldt
Retouch: Black Friday

Published: 
November 2012

6 comments

Jaap Grolleman's picture
Jaap Grolleman
6992 pencils

It's solving a problem that's non-existent, I think (people don't fantasise their tyres) - but it's a great visual and good ad :)

eins-eins-null's picture
eins-eins-null
896 pencils

its monday but i'm convinced it won't get cheesier this week

faissalo's picture
faissalo
728 pencils

It's kinda bizarrely funny.. unusual for ford.

Nice init

BLACKPIXEL's picture
BLACKPIXEL
468 pencils

nice

abake's picture
abake
1264 pencils

Maybe if they'd gone all out with the randomness it would've been more successful.

olimurugavel's picture
olimurugavel
72 pencils

Why the word 'Fantasy' always makes people think of a creature!? Good one anyways!

Oli Murugavel
I love any and all situations where you celebrate creativity

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