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Ford Territory: Letterbox
You'll see it with a reverse camera.
Advertising Agency: JWT Melbourne, Australia
Creative Director: Jeremy Wynne
Art Director: Phil van Bruchem
Copywriter: Nick Weller
Photographer: Jesper Nielsen
Retoucher: Ashley Bird, Imagenation
Published: August 2007
Comments
Well, now I know I wasn't the only one. This is the best one, kind of humorous, I think you should take it in this direction and create another one instead of the kid on the tricycle. Nice idea.
I can't be bothered to check my mirrors! I wonder if there's been some kind of independant study about the effectiveness of reverse cameras reducing accidents. As an ad for a product with gadget appeal but questionable real value, it's alright.
i agree...the kid on the tricycle was sorta creepy...
It's unfortunate that this exceptionally nice work is for such a relatively unimportant feature.
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