Ford Territory: Fire hydrant

Ford Territory: Fire hydrant

You'll see it with a reverse camera.

Advertising Agency: JWT Melbourne, Australia
Creative Director: Jeremy Wynne
Art Director: Phil van Bruchem
Copywriter: Nick Weller
Photographer: Jesper Nielsen
Retoucher: Ashley Bird, Imagenation
Published: August 2007

Your rating: None Average: 5.6 (21 votes)

Comments

Submitted by john doe on Fri, 2008-03-07 05:14.

nice campaign.

Submitted by sumsum on Fri, 2008-03-07 05:23.

oh yeah - i've learned from one of those f***** invisible hydrants but the insurance company didn't believe me!:)

Submitted by 2008scandinavia on Fri, 2008-03-07 05:59.

Simple. Nice. Powerful.

miko1aj's picture
Submitted by miko1aj on Fri, 2008-03-07 06:27.

maybe i don't get it well, but on the picture i see visible yet invisible hydrant. It really confusing, because in that case as a viewer i don't know if i'm suppose to see it or not.

Submitted by sumsum on Fri, 2008-03-07 06:34.

maybe you can consider the objects and the kid camouflaged in the "traffic-jungle"

Submitted by padawan on Fri, 2008-03-07 07:50.

I don't get it. help me to understand it please!

nice art direction anyway.

Submitted by john doe on Fri, 2008-03-07 08:36.

without that built-in reverse camera
things behind your car are not quite visibly.

Submitted by ChuckNorris on Fri, 2008-03-07 08:33.

I love it!

And for the guys that don't understand:

When you back up with your car, you often can't see what's behind. (Such as a Kid, a hydrant, a mailbox, etc)

I think it's pretty straight-forward.

They show the things camouflaged, cause they couldn't just make them invisible, otherwise no one would understand anything.

Submitted by T-bone on Fri, 2008-03-07 08:36.

For your next big idea -

http://cgi.ebay.co.uk/ws/eBayISAPI.dll?ViewItem&item=270217746002

Submitted by MoedMoet on Fri, 2008-03-07 14:11.

Nice campaign? Give me a break. So the SUV has a camera in the back, so what! This must be one of the worst ways of selling a car, ever. I have to admit, it's nicely executed but this is a weak concept.

Submitted by john doe on Fri, 2008-03-07 14:32.

maybe it's just as it is. maybe ford wanted to promote this particular feature. and accepting that - some people might think it's a good concept and a nice campaign.

Submitted by sold on Fri, 2008-03-07 15:47.

the concept and visual idea is good, but somehow (for me) the line is not clear enough to make people get the point fast and easy.

here on this web-site, people usually WANT to get the point, so, if ONE here did not get, maybe something is wrong and the real audience will not get...

Submitted by harshik suraiya on Sat, 2008-03-08 01:16.

very nice campaign.

your work is your identity.
http://harshikcreations.blogspot.com/

Submitted by jumpp21 on Thu, 2008-03-13 23:49.

jumpp21

what parallel parker backs directly into a hydrant?