Ford Territory: Fire hydrant

You'll see it with a reverse camera.

Advertising Agency: JWT Melbourne, Australia
Creative Director: Jeremy Wynne
Art Director: Phil van Bruchem
Copywriter: Nick Weller
Photographer: Jesper Nielsen
Retoucher: Ashley Bird, Imagenation
Published: August 2007

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13 comments

john doe's picture
john doe
1571 pencils

nice campaign.

sumsum's picture
sumsum
615 pencils

oh yeah - i've learned from one of those f***** invisible hydrants but the insurance company didn't believe me!:)

Leeds United's picture
Leeds United
96 pencils

Simple. Nice. Powerful.

miko1aj's picture
miko1aj
3097 pencils

maybe i don't get it well, but on the picture i see visible yet invisible hydrant. It really confusing, because in that case as a viewer i don't know if i'm suppose to see it or not.

sumsum's picture
sumsum
615 pencils

maybe you can consider the objects and the kid camouflaged in the "traffic-jungle"

Hermoso's picture
Hermoso
64 pencils

I don't get it. help me to understand it please!

nice art direction anyway.

john doe's picture
john doe
1571 pencils

without that built-in reverse camera
things behind your car are not quite visibly.

ChuckNorris's picture
ChuckNorris
834 pencils

I love it!

And for the guys that don't understand:

When you back up with your car, you often can't see what's behind. (Such as a Kid, a hydrant, a mailbox, etc)

I think it's pretty straight-forward.

They show the things camouflaged, cause they couldn't just make them invisible, otherwise no one would understand anything.

T-bone's picture
T-bone
48 pencils
MoedMoet's picture
MoedMoet
5 pencils

Nice campaign? Give me a break. So the SUV has a camera in the back, so what! This must be one of the worst ways of selling a car, ever. I have to admit, it's nicely executed but this is a weak concept.

john doe's picture
john doe
1571 pencils

maybe it's just as it is. maybe ford wanted to promote this particular feature. and accepting that - some people might think it's a good concept and a nice campaign.

sold's picture
sold
3219 pencils

the concept and visual idea is good, but somehow (for me) the line is not clear enough to make people get the point fast and easy.

here on this web-site, people usually WANT to get the point, so, if ONE here did not get, maybe something is wrong and the real audience will not get...

jumpp21's picture
jumpp21
26 pencils

jumpp21

what parallel parker backs directly into a hydrant?

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