Ford Territory: Boy

You'll see it with a reverse camera.

Advertising Agency: JWT Melbourne, Australia
Creative Director: Jeremy Wynne
Art Director: Phil van Bruchem
Copywriter: Nick Weller
Photographer: Jesper Nielsen
Retoucher: Ashley Bird, Imagenation
Published: August 2007

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13 comments

sonucoues2002's picture
sonucoues2002
804 pencils

the moment i saw this ad thought this boy is killed by ford and feeling happy to be a ghost

Wordnerd's picture
Wordnerd
6662 pencils

haha! dude, you need help ;)

maddybutcher's picture
maddybutcher
2 pencils

gets the line home although in this case very sinister. Maybe a dog would have been better.

amitkool's picture
amitkool
2 pencils

can't get its . anybody help me

jazarah's picture
jazarah
1262 pencils

cause u don't see stuff at the back while you are trying to part, they made it to look like ghosts, and even so, you will be able to see it through this camera, it's a not bad idea.

dansheppy52's picture
dansheppy52
398 pencils

Smart thought. Cool execution. I agree that using the child is a bit sinister, but maybe it's more impactful.

-----
"There is no entitlement to the consumer's attention. It is earned."
-Luke Sullivan

www.dbsheppard.com

Luis Maram's picture
Luis Maram
252 pencils

Good idea. Bad...bad execution.
It reminds me a Salvation Army Campaign with much better results:
http://blog.luismaram.com/2006/11/15/invisible-campana-para-el-ejercit...

Creativity is an inner monster.

jebus's picture
jebus
472 pencils

Me too.

Dick Huges's picture
Dick Huges
939 pencils

OMG!!!! Detect ghost camera!

Crisp One's picture
Crisp One
2007 pencils

Who the hell says USP?

rebelscum's picture
rebelscum
2114 pencils

~Who the hell says USP?~

I love that a guy named "Le Douche" takes it upon himself to point out other peoples' foibles :P

regardless

Remember the FedEx spot in which everyone goes into hiding when the boss comes out ranting about "who sent this package"? This ad might be a little more effective if the subjects blended with the background because their clothes, etc were similar, rather than ghosted in.

My 2¢ :)

____________________________________________________________

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Crisp One's picture
Crisp One
2007 pencils

boo waa.....just a question....this is the wrong industry to be sensitive in.

funky_frogii's picture
funky_frogii
2538 pencils

i think i have seen them long back...........i loved them

infected by a virus called creative
http://addot.blogspot.com/

Infected by a virus called CREATIVE | "And ya I Love Everything"
http://addot.blogspot.com | http://creativecreepers.blogspot.com

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