Ford: Stunt me

Most used cars have a story you don't want to hear. All of ours do: Full history, a minimum of 1 year warranty, a maximum of 40 000 km.

Advertising Agency: FP7, Dubai, UAE
Regional Creative Director: Marc Lineveldt
Copywriter: Vincent Fichard
Art Directors: Vincent Fichard, Joanna Chaker
Published: February 2008

5 comments

jazarah's picture
jazarah
1262 pencils

this one makes sense.

ogilvyandmenon's picture
ogilvyandmenon
178 pencils

i like the writing

MoveOn's picture
MoveOn
63 pencils

Interesting thought, but I can't help but think this was pinched by a famous Lebanese artists recently exhibited in the DIFC showing ordinary cars with their tragic history of car bombs and casualty toll.

LordDiesel's picture
LordDiesel
69 pencils

Now that's interesting to know!! Bombs and cars...

simon.gross's picture
simon.gross
541 pencils

These ads are great. The shaky handwriting and bad etching bring the stories to life, and really communicate the shady pasts of these cars.

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