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Stunt me

Agency: 
Published/Aired: 
February 2008
1035
Description: 

Print advertisment created by FP7, United Arab Emirates for Ford, within the category: Automotive.

Most used cars have a story you don't want to hear. All of ours do: Full history, a minimum of 1 year warranty, a maximum of 40 000 km.

Advertising Agency: FP7, Dubai, UAE
Regional Creative Director: Marc Lineveldt
Copywriter: Vincent Fichard
Art Directors: Vincent Fichard, Joanna Chaker

Comments (5)

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jazarah's picture
jazarah
Activity Score 1262

this one makes sense.

ogilvyandmenon's picture
ogilvyandmenon
Activity Score 178

i like the writing

MoveOn's picture
MoveOn
Activity Score 63

Interesting thought, but I can't help but think this was pinched by a famous Lebanese artists recently exhibited in the DIFC showing ordinary cars with their tragic history of car bombs and casualty toll.

LordDiesel's picture
LordDiesel
Activity Score 69

Now that's interesting to know!! Bombs and cars...

simon.gross's picture
simon.gross
Activity Score 541

These ads are great. The shaky handwriting and bad etching bring the stories to life, and really communicate the shady pasts of these cars.

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