Ford S-Max: Don't be the minivan guy, 3

If you need a big car, get the cool, sporty Ford S-Max – don’t fall into the trap of becoming the ‘minivan guy’.

Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Deputy Agency ECD: Yoram Levi
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Copywriter: Ronen Levin
Art Director: Kamil Mekhti
Account group head: Nir Federbush
Account supervisor: Yogev Weiss
Account executive: Aiv Mishan
VP Planning: Gilly Sasson
Planner: Gilad Kremer
Photoshop: Yaniv Shahar
VP Production: Dorit Gvili
Producer: Bosmat Marmarely
Published: August 2012


sync's picture
106 pencils


feysal's picture
2552 pencils

wow! i like this classic

groovy baby!

Saikia's picture
51 pencils

absolutely brilliant, I loved it...

oren8234's picture
39 pencils

Brave, very brave
I love them all

Rt's picture
54 pencils

Smart. right on the money. keep it up!

brookjohnston's picture
296 pencils

Wait, you guys are joking right?'s a mini van. And calling it "sporty" only amplifies the lameness. That's like buying "sporty" dentures.

dean viii's picture
dean viii
1676 pencils

It's all relative. please. they're not expecting hip cool people like yourself to get one.

Spanky's picture
4899 pencils

Something tells me the first five comments were all from the "creative" team.

vote4pedro's picture
4601 pencils

Bad strategy. Bad execution. Other than that, it's great.

TrêsMídias's picture
1468 pencils


Tom Megginson's picture
Tom Megginson
550 pencils

One concept, three redundant executions. Why do agencies keep wasting time and client money like this?

(Rhetorical question — the answer is extra billing and "campaign" award entry categories)

damd's picture
159 pencils

Nice work, old insight

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