Ford S-Max: Don't be the minivan guy, 3

If you need a big car, get the cool, sporty Ford S-Max – don’t fall into the trap of becoming the ‘minivan guy’.

Advertising Agency: BBR Saatchi & Saatchi, Israel
Agency CEO: Yossi Lubaton
Deputy Agency ECD: Yoram Levi
Chief Creative Officer: Nadav Pressman
Creative Director: Eran Nir
Copywriter: Ronen Levin
Art Director: Kamil Mekhti
Account group head: Nir Federbush
Account supervisor: Yogev Weiss
Account executive: Aiv Mishan
VP Planning: Gilly Sasson
Planner: Gilad Kremer
Photoshop: Yaniv Shahar
VP Production: Dorit Gvili
Producer: Bosmat Marmarely
Published: August 2012

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12 comments

sync's picture
sync
106 pencils

Hilarious!

feysal's picture
feysal
2024 pencils

wow! i like this classic

groovy baby!

Saikia's picture
Saikia
48 pencils

absolutely brilliant, I loved it...

oren8234's picture
oren8234
33 pencils

Brave, very brave
I love them all

Rt's picture
Rt
54 pencils

Smart. right on the money. keep it up!

brookjohnston's picture
brookjohnston
296 pencils

Wait, you guys are joking right?

Because...it's a mini van. And calling it "sporty" only amplifies the lameness. That's like buying "sporty" dentures.

dean viii's picture
dean viii
1672 pencils

It's all relative. please. they're not expecting hip cool people like yourself to get one.

Spanky's picture
Spanky
4891 pencils

Something tells me the first five comments were all from the "creative" team.

vote4pedro's picture
vote4pedro
4601 pencils

Bad strategy. Bad execution. Other than that, it's great.

TrêsMídias's picture
TrêsMídias
1468 pencils

Awful!!!

Tom Megginson's picture
Tom Megginson
352 pencils

One concept, three redundant executions. Why do agencies keep wasting time and client money like this?

(Rhetorical question — the answer is extra billing and "campaign" award entry categories)

damd's picture
damd
159 pencils

Nice work, old insight

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