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Agency: 
Published/Aired: 
March 2013
10485
Description: 

Print advertisment created by Zubi, United States for Ford, within the category: Automotive.

Your foot gives you a hand
The new Ford Escape with Foot Activated Liftgate

Advertising Agency: Zubi Advertising, Miami, USA
Executive Creative Director: Ivan Calle
Copywriter: Jorge Jacome
Art Director: Francisco Losada
Photographer: Mauricio Candela
Illustrator: Oscar Alonso

Comments (5)

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Highest Rated

Klara K.'s picture
Klara K.
Activity Score 3343

For Ford, this is very weak.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

Hm okay, so what does Foot Activated Liftgate do?

kleenex's picture
kleenex
Activity Score 48079

Well You put your foot under the car that has this technology and it will help open the trunk:

http://www.youtube.com/watch?v=QCcMJcEJsxA

kcd0226's picture
kcd0226
Activity Score 90

I don't really get that from this ad. I don't necessarily mind the BASIC concept of "your foot gives you hand" (though I feel like that copy is clunky and should just illustrate the idea while the copywriter comes up with a better line), it just doesn't seem to say much. It doesn't spark my interest.

Orlando Andrade's picture
Orlando Andrade
Activity Score 124

That´s exactly what I was thinking about.

Klara K.'s picture
Klara K.
Activity Score 3343

For Ford, this is very weak.

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