Ford Service: Jumphang

The annual car service scares the hell out of you?
Ford Service from 99 euro.

Advertising Agency: Bold Ogilvy, Athens, Greece
Executive Creative Director: Yiannis Sideris
Creative Director: Giorgos Garefalakis
Art Director: Dimitris Peponis
Copywriter: Dafni Kyriakidou
Photographers: Marios Theologis, Harris Sfakianakis
Business Unit Director: Lena Belimpasaki
Account Director: Rebecca Salmona
Account Manager: Tiny Mantouvalou
Published: January 2011

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13 comments

twelve_noon's picture
twelve_noon
617 pencils

awful.

luispiter's picture
luispiter
2756 pencils

i like it.. its good

Billoughsby's picture
Billoughsby
5091 pencils

Not with the noose again. For pity's sake, not the noose.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

AdBuzzer's picture
AdBuzzer
1168 pencils

Are they trying to scare me into choosing their service?

arke1's picture
arke1
237 pencils

The typo is hard to read in this series...I guess it's ok overall.

adbeater03's picture
adbeater03
12 pencils

nice but its hard to read

shahidali's picture
shahidali
4063 pencils

Pretty bad, IMO. The visual scares me and i feel disinterested about the offer.
And the fonts are hardly readable.

shahid

the_lizard_king's picture
the_lizard_king
1259 pencils

The message is clear and simple to understand ... but the creatives are absolutely basic and have been done to death so far. I also don't understand why that stupid effect behind the text??? Overall the ad rates below average!

And then GOD said...
Let there be creativity!!!

everartz's picture
everartz
7611 pencils

fonts are fine! why does everyone say they are not!?
go get spectacles if you need.. and its new approach but doesnt mean it is a super thought.. i think execution gives it a little higher ranking..

| Everartz |

writersblog's picture
writersblog
556 pencils

Nah, it's a piece of art, really, it all depends on who makes what... http://www.youtube.com/watch?v=EYnSGfcRJf0

BrendanRyan's picture
BrendanRyan
21 pencils

I've only got 3 pencils so don't mind me! but it seems a bit insensitive, I ain't gonna top myself over an overpriced car service!

Hydrogen's picture
Hydrogen
86 pencils

bad bad

hydrogen

jassonnk's picture
jassonnk
3 pencils

It's a bit horror for my taste but it's straight to the point and I appreciate that. The price is enough to convince me that this is the place where I want to have my car repaired. Of course the quality of work matters too, the rest is just details.

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