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Satellite Tracking Feature

Agency: 
Published/Aired: 
December 2010
Description: 

New Ford Focus with satellite tracking feature.

Advertising Agency: Bronx, Curitiba, Brazil
Creative Director: Alexandre Silveira
Art Director: Keith Lauer
Copywriter: Fábio Duarte
Illustrator / Digital Artist: Keith Lauer

Comments (7)

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Highest Rated

mynscl's picture
mynscl
Activity Score 32

ya, i got it. its just another version of The Emperor's New Clothes, only smart people can figure out what it says. i'm afraid the customer got fooled.

Boxey's picture
Boxey
Activity Score 8881

I don't get it. Is this some bad word play on tracking/tracks?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

'fraid so, Mr B. :(

The Jobless Writer
Will Think for Salary

suresh90's picture
suresh90
Activity Score 620

Concept is OK but the product is too small :)

jackblack's picture
jackblack
Activity Score 2355

*poof*

dadada's picture
dadada
Activity Score 1720

5th dimension! difficult to get the point, i think they want to say that the car was parked there and suddenly it disappear.

Everybody is creative, be yourself.

shahidali's picture
shahidali
Activity Score 4069

I understand its a complete failure. However, I'm getting curious. There must be something that they intended to communicate though this.

shahid

mynscl's picture
mynscl
Activity Score 32

ya, i got it. its just another version of The Emperor's New Clothes, only smart people can figure out what it says. i'm afraid the customer got fooled.

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