Rear view

Agency Network: 
April 2011

Print advertisment created by JWT, Mexico for Ford, within the category: Automotive.

New edge with rear view camera.

Advertising Agency: JWT, Mexico
Chief Creative Officer: Manuel Techera
Executive Creative Director: Enrique Codesido
Copywriters: Leonardo Varela, Jorge Ortega
Art Directors: Abraham Navarrete, Leonardo Varela
Producers: Silvia Gómez, Dolores Muro de Nadal
Photographer: Garrigosa Studio
CGI: Garrigosa Studio
Account Manager: Ademir Marquez

Comments (16)

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ValenG's picture
Activity Score 58

loov it

Zulu-1's picture
Activity Score 130

First thought... I think they should have done cooler sh*t - *Believe Dat*

CABAZORRO's picture
Activity Score 366

The dog is so BIG!!!

bakamono's picture
Activity Score 1002

And with that view angle you still can't see the dog...shitty ad

because therefore it is

AKesseli's picture
Activity Score 210

Good point. The new Edge kills smaller dogs. Everything smaller than a grandmother or an 8 year old too. Why don't they just give them big truck side mirrors? Save the cameras for Apple.

D_Mac's picture
Activity Score 6

Bakamono and Akesseli clearly u r using only your eyes and not your brains. I think this ad is brilliant, they used a common scenario to sell the reliability of this car. They are not saying this is what will happen but rather what can be avoided when you own a ford with a rear view camera.

bakamono's picture
Activity Score 1002

They sure did, use the effect. There is no brain behind this ad.

because therefore it is

createwitty's picture
Activity Score 204

@bakamono and @akesseli: u cant assume if u can see the dog from here until u sit in the vehicle nd test it...the purpose of the ad is to communicate a message which it does effectively...although it isnt a brilliant ad it passes d message clearly...

la pasiva's picture
la pasiva
Activity Score 14

esta buena

ambareesha's picture
Activity Score 253

uber. clever.

- @mbi

sang's picture
Activity Score 53

Love this campaign.

black or white

sang's picture
Activity Score 53

Love this campaign.

black or white

jessparker's picture
Activity Score 89

so 80's. Stop the photoshop's soldiers, please!!!

arke1's picture
Activity Score 235

Well what other ways would you fulfill the brief?

ancianelo's picture
Activity Score 8

¿Es una campaña especulativa? porque no la he visto publicada en ningun lado.
Is this an agency version or a rejected work? cause i haven't seen it published.

adsoff's picture
Activity Score 12

weird bur works well !