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Rear view

Agency: 
Published/Aired: 
April 2011
30032
Description: 

Print advertisment created by JWT, Mexico for Ford, within the category: Automotive.

New (edge-lobo-explorer) with rear view camera.

Advertising Agency: JWT, Mexico
Chief Creative Officer: Manuel Techera
Executive Creative Director: Enrique Codesido
Copywriters: Leonardo Varela, Jorge Ortega
Art Directors: Abraham Navarrete, Leonardo Varela
Producers: Silvia Gómez, Dolores Muro de Nadal
Photographer: Garrigosa Studio
CGI: Garrigosa Studio
Account Manager: Ademir Marquez

Comments (18)

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Highest Rated

simonreviews's picture
simonreviews
Activity Score 548

Repeating the same exhecution 3 times shouldn't get an award

CrackerJackFlash's picture
CrackerJackFlash
Activity Score 19533

I'm diggin' these

YJ's picture
YJ
Activity Score 375

Me too. These are a pretty cool take on the rear end camera.

luispiter's picture
luispiter
Activity Score 2756

bonita realización de un gran concepto

Dingleberry Jack's picture
Dingleberry Jack
Activity Score 246

Pretty striking visual, that kinda doesn't need copy IMHO
Great work. 7 1/2 pts from me :)

bakamono's picture
bakamono
Activity Score 1002

What I see is a sandwich and this kid gona be in the middle.

because therefore it is

Dingleberry Jack's picture
Dingleberry Jack
Activity Score 246

lol

Lazarus's picture
Lazarus
Activity Score 1536

Odd. But works.

feibike's picture
feibike
Activity Score 6

nice work

tarekanwer's picture
tarekanwer
Activity Score 70

coooooooooool !!!

D_Mac's picture
D_Mac
Activity Score 6

Bakamono whats your occupation? The kid is not in the middle, the front of the car is a visual representation of the rear view camera. When you drive the ford explorer, the wont be any blind spots.

pez's picture
pez
Activity Score 1804

Amazing art work, execution and idea.

miko1aj's picture
miko1aj
Activity Score 3086

friggin' good campaign. The sign that Cannes contest is near.

kleenex's picture
kleenex
Activity Score 48087

I love it.

la pasiva's picture
la pasiva
Activity Score 14

muy buena!!

Glut's picture
Glut
Activity Score 3935

very well done, the idea not so much.

mikey mugambi's picture
mikey mugambi
Activity Score 69

Great campaign

ffffffwhat's picture
ffffffwhat
Activity Score 261

Sweeeeet. Looks fresh, the idea is not -that- new but the execution sure is. Nice.

simonreviews's picture
simonreviews
Activity Score 548

Repeating the same exhecution 3 times shouldn't get an award

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