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7 comments

bknowlden's picture
bknowlden
3647 pencils

I get the headlights, but am I missing something with the double sun?
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brandon

MADE in the USA's picture
MADE in the USA
434 pencils

Those are two Moons and two Suns, As if to say “Something BIG is coming, and is just over the Horizon.

Great, Great, Great.

Mo's picture
Mo
648 pencils

Hmm...

chippery's picture
chippery
94 pencils

7.5

bknowlden's picture
bknowlden
3647 pencils

I ge tthat they are multiple suns.moons but last time I looked outside, Earth didn't have more than one of each? Is that the gist of the idea?
--
brandon

zalimsahib's picture
zalimsahib
14 pencils

headlights? What size are they, haven't seen any pair that throws light;)

MADE in the USA's picture
MADE in the USA
434 pencils

You guys are killing me:

-It may seem simple, looking at it in hindsight. However there is some good creative thinking here.

-Obviously there is only one Sun and Moon. So look at that horizon... “hmmm that’s not the same horizon I’ve been seeing my entire life“! “What’s going on here“? What is on the Horizon? Now I have your attention. Simple?...Absolutely. Simple to have the idea and grow it into a successful campaign?...Not really.

-Yes it could be any car or suv. That’s part of the point. Ford wants to create anticipation before the reveal.

Some of you are always saying; “Too much copy” or “No copy needed”....Well?
The copy at the bottom right is not the entire message. In the scene you will find the message;
It’s BIG and it’s coming. A big idea, big announcement, a big suv.
I agree--Yazaino-- Nice view. For going Off Road.
I’m not aware of an ad quite like it, some of you might know better than I would.

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