Ford Ranger: Temple

Advertising Agency: Ogilvy, London, UK
Creative Director: Greg Burke
Art Directors / Copywriters: Andy Wyton, Jason Mendes
Illustrator: Mark Thomas
Typographer: Mark Osbourne
Published: September 2009

17 comments

Guest's picture
Guest

great art direction, the 1950's comic book style works brilliantly

PERP's picture
PERP
433 pencils

I really like the approach in this communication, it sure takes me back and it creates a good feeling, while it has the ability to talk to a lot of different segments. Cool.

.: look for the green giant on the label :.

laughing boy's picture
laughing boy
9 pencils

Really love the 1950's comic book styling, perfect for audience.

Guest's picture
Guest

I get the feeling some of these comments may be biased.

barbe's picture
barbe
102 pencils

Sorry, but I don't rate really these. Imitating mag covers is done to death. Plus the 1950's comic styling makes the vehicle seem dated.

Guest's picture
Guest

Lauging Boy's real name is Jane Wyton. Interestingly, Andy Wyton is credited on this campaign.

Coincidence?

Notorious's picture
Notorious
631 pencils

I LOVE IT

viva la WPP
viva la Y&R
viva la Oglivy

outsmart me, if you can

hagemony's picture
hagemony
335 pencils

what? a new marvel's superhero?

hagemony's picture
hagemony
335 pencils

what? a new marvel's superhero?

Guest's picture
Guest

feel like it hot !!!

alexander_bickov's picture
alexander_bickov
3283 pencils

Nice retro illustration

soya2's picture
soya2
134 pencils

Is it me or..... does the ford means "old stylish" and so 1950's???

I think this kind of ironic

Prof's picture
Prof
1453 pencils

are those ads in low res? somehow they seem pixeled when maximized.

Quite really.

mikeelrapido's picture
mikeelrapido
1929 pencils

Nice art but I don't like idea and style. Maybe because I'm from Europe..

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Guest's picture
Guest

well done, but seen it before.

Black Fauns's picture
Black Fauns
137 pencils

"well done, but seen it before."

Where have you seen it before???

Examples?

kgeiger's picture
kgeiger
7176 pencils

I'm really impressed with the account that sold this series. Nice work.
And then I'm also really happy for the team that gets do a Ford advert that only illustrates the metal. Cool.

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