Ford QualityCare: Summer Air Condition Campaign, Parking Lot
Everyone wants to cool down
Ford Summer Air Condition system exam
Advertising Agency: JWT, Taipei, R.O.C, Taiwan
Creative Directors: I-Fei Chang, Oliver Chiu
Art Directors: Ever Chang, Raul Ou
Copywriter: Wu Min-Lung
Published: May 2009
12 comments
Maybe it should be a hotter day... much more sun.
this work only if it looks like they really need to cool down
It looks very hot to me, judging by the very harsh shadows under the cars, which also tell the sun is straight up in the sky. Top that with staying inside that 1 square meter cabin, and there you have it.
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yeah but the colours are pretty cold, aren´t they?
Boring... seen better execution with the same idea for Renault.
Simple ideas are the best !
good job
nice
great ad
nice idea but its really feel like normal cold
its feel like spring
pathetic.
GOOD GOOD!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!
good！