Ford QualityCare: Summer Air Condition Campaign, Parking Lot

Everyone wants to cool down
Ford Summer Air Condition system exam

Advertising Agency: JWT, Taipei, R.O.C, Taiwan
Creative Directors: I-Fei Chang, Oliver Chiu
Art Directors: Ever Chang, Raul Ou
Copywriter: Wu Min-Lung
Published: May 2009

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12 comments

Wadih A3's picture
Wadih A3
256 pencils

Maybe it should be a hotter day... much more sun.
this work only if it looks like they really need to cool down

dreadboy's picture
dreadboy
413 pencils

It looks very hot to me, judging by the very harsh shadows under the cars, which also tell the sun is straight up in the sky. Top that with staying inside that 1 square meter cabin, and there you have it.

Portfolio * Myspace * Facebook
i can't even spell my name without 'ad'

alejulimaty's picture
alejulimaty
838 pencils

yeah but the colours are pretty cold, aren´t they?

Hibon's picture
Hibon
3731 pencils

Boring... seen better execution with the same idea for Renault.

Simple ideas are the best !

hisashi0725's picture
hisashi0725
6 pencils

good job

ever1004's picture
ever1004
3 pencils

nice

L. Wiesen's picture
L. Wiesen
258 pencils

great ad

Guest's picture
Guest

nice idea but its really feel like normal cold

faiziart's picture
faiziart
54 pencils

its feel like spring

dthlb72's picture
dthlb72
545 pencils

pathetic.

POWER BOY's picture
POWER BOY
40 pencils

GOOD GOOD!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!

林美滿's picture
林美滿
6 pencils

good!

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