Ford Powershift: Flow
Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Director: Pedro Úrbez
Art Director: Javier Senovilla.
Copywriters: Juan Pedro Moreno, Ina Olvera.
Published: May 2011
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13 Comments
Well isn't that just clever. Jack Johnson uses this same flow technique in many of his songs.
Yeah it's clever indeed, I'm not fully convinced though - but it's nice :)
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i was abt to skip this one considering d length of d copy...who has all d time in d world to go thru all dat copy...a visual wud hav been much better...although d copy/flow technique is brilliant in itself..
Great!
Long copy is wonderful and this is very clever (although trying far too hard in many places),it's creative, and the concept does get the point across
But 60 years ago Powershift would have been sold with a long flowing poem, this is the modern equivalent - to be honest it's probably just as effective
Maybe if it was shorter (not 34 lines) and possibly about cars it would be very convincing, now i'm not sure how many will hang around long enough to get the point
http://we-convince.com
Looooooooooooooooooooooooooooooooooooooong Copy!
Nobody take its time to read such copy!
Doesn't matter, it still gives you the message.
http://jackmancer.com/
http://twitter.com/jackmancer/
what is this? no time to read loooooooooooooooong copy!
Sorry no time. Next.
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Come on..who approved this and why?!
Clever or not, it's tediously long..
Read: "didn't even bother reading the first line but i'm gonna give it a 1/10 based on what i predict it will be"
Am I the only one who notices that the punctuation could use a once-over? That messed up the flow for me before I could get a third of the way through this one. That being said, I've see it before. It's not all that clever but, it's not all that bad either.