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OctoGrip

Agency: 
Published/Aired: 
March 2011
Description: 

Great grip come rain come shine. We have the tires and the know-how to keep your Ford firmly on the road. www.ford.se

Advertising Agency: Dedicate, Gothenburg, Sweden
Creative Director: Klas Ekstrand
Art Director: Marc Zacharoff
Copywriter: Torbjörn Wannerfelt
Illustrator: Vemod Studios

Comments (23)

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Highest Rated

pinkads's picture
pinkads
Activity Score 116

@ tommy O.. the ad u showcased works much better

_______________________
it's all in the head!!!

mtneylon's picture
mtneylon
Activity Score 67

Should the tentacles some how be incorporated by touching the pavement?

chinaski's picture
chinaski
Activity Score 951

exactly

bakamono's picture
bakamono
Activity Score 1002

Bad

because therefore it is

JustinCarrasquillo's picture
JustinCarrasquillo
Activity Score 557

I got the point... Octopus!

hmaffia's picture
hmaffia
Activity Score 746

Old ideia of representing some car's adherence with an octopus.

http://adsoftheworld.com/media/print/audi_quattro_banana_squid

everartz's picture
everartz
Activity Score 7609

im sorry to say that this cool looking image as a thumbnail ended up to be this poorly retouched work...

| Everartz |

Glut's picture
Glut
Activity Score 3937

bad fantasy

AdBuzzer's picture
AdBuzzer
Activity Score 1174

I'm not sure if the octapus is a proper metaphore here.

kleenex's picture
kleenex
Activity Score 43349

Good photoshop job.

HellFish's picture
HellFish
Activity Score 185

Good execution, but again octopus in the road!!

mmackinven's picture
mmackinven
Activity Score 1608

DO some research before you execute ideas...

http://adsoftheworld.com/media/print/toyo_octopus

Davai's picture
Davai
Activity Score 618

Com'on ! This is so done !

joelapompe's picture
joelapompe
Activity Score 3830
Leo Turk's picture
Leo Turk
Activity Score 34

I don't understand this. I am all for new, unique, fresh idea concept but if it shouldn't put a limit by monopolizing an idea just because a similar metaphor has been used previously. What I am trying to say is that just because Michelin used an octopus in January 2002, does this mean no agency can ever use octopus again in tire advertising?

Davai's picture
Davai
Activity Score 618

They can but they don't send it to this kind of website, where an agency normally try to proove its creativity

k.app.ad's picture
k.app.ad
Activity Score 108

,.,.maid as m'ad :

dadada's picture
dadada
Activity Score 1720

Do Ford manufacture his own tires??

Everybody is creative, be yourself.

carolynjane's picture
carolynjane
Activity Score 18

wrong idea for the wrong product. feels too familiar too.

QuentinFachon's picture
QuentinFachon
Activity Score 23

Good job. Poor idea

rakel's picture
rakel
Activity Score 250

bad

TommyO's picture
TommyO
Activity Score 1866
pinkads's picture
pinkads
Activity Score 116

@ tommy O.. the ad u showcased works much better

_______________________
it's all in the head!!!

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