Ford: Nails

Your Ford now with the new Dual Clutch Gearbox PowerShift
Feel the difference

Advertising Agency: Bassat Ogilvy Madrid, Spain
Creative Director: Pedro Úrbez
Art Director: Javier Senovilla
Copywriter: Juan Pedro Moreno
Photographer: Bank of images
Published: April 2010

4 comments

jorj's picture
jorj
638 pencils

no it is not the same.

pierrelastname's picture
pierrelastname
2869 pencils

ugly legs and feet

capywriter's picture
capywriter
5511 pencils

agree, not very appealing

dreadboy's picture
dreadboy
413 pencils

[ I actually like the idea. Nevertheless, for the first time I see a little lack of documentation from Ogilvy. Most drivers use the left leg for the clutch. ] <- wrong.

update: I love the idea. No lack of documentation. Dual clutch gearbox means no clutch, therefore one feels like having two right feet [ accurate, as opposed to having two left feet ]

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