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Agency: 
Published/Aired: 
April 2010
8759
Description: 

Print advertisment created by Ogilvy, Spain for Ford, within the category: Automotive.

Your Ford now with the new Dual Clutch Gearbox PowerShift
Feel the difference

Advertising Agency: Bassat Ogilvy Madrid, Spain
Creative Director: Pedro Úrbez
Art Director: Javier Senovilla
Copywriter: Juan Pedro Moreno
Photographer: Bank of images

Comments (4)

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Highest Rated

jorj's picture
jorj
Activity Score 638

no it is not the same.

jorj's picture
jorj
Activity Score 638

no it is not the same.

pierrelastname's picture
pierrelastname
Activity Score 2869

ugly legs and feet

capywriter's picture
capywriter
Activity Score 5509

agree, not very appealing

dreadboy's picture
dreadboy
Activity Score 413

[ I actually like the idea. Nevertheless, for the first time I see a little lack of documentation from Ogilvy. Most drivers use the left leg for the clutch. ] <- wrong.

update: I love the idea. No lack of documentation. Dual clutch gearbox means no clutch, therefore one feels like having two right feet [ accurate, as opposed to having two left feet ]

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