Ford Mustang: Diner

0 to 60 in 4.1 seconds
Mustang GT 500

Advertising Agency: Zubi Advertising, Miami, USA
Executive Creative Director: Andres Ordoñez
Creative Director: Ivan Calle
Art Director: Francisco Losada
Copywriter: Jonathan Jauregui
Photographer: Mauricio Candela
Production company: The Blur Office

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19 comments

morse's picture
morse
15590 pencils

Very nice idea. Beautiful photos.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Meh, it's oke for AdsoftheWorld but will potentional customers get it? Or even like it? I doubt it..

ivan's picture
ivan

Many campaigns featured on AotW are too intellectual and self referential for the average Joe, but this specifically isn't that hard to get and it communicates a very simple message. I will try and test it on my friends and family to see. :)

Ivan Raszl, admin of AotW

Reality Check's picture
Reality Check
1799 pencils

I agree with Ivan. It took me 0.6 seconds to get the idea.

suresh90's picture
suresh90
620 pencils

Wow nice concept it took me 40 secs to get the concept :)

Billoughsby's picture
Billoughsby
5091 pencils

I submit that, in general, the audience is more sophisticated than we in advertising are willing to admit, and that saying a rejected concept that failed to make it past focus groups was "over their heads" is just one of the mechanisms by which people in advertising protect their egos and feelings.

I like this series, I get it, and I am going to assume 99% of the people who find it in a magazine or newspaper will too. :)

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Carlos Garcia's picture
Carlos Garcia
846 pencils

Agreed.

CG

whatthefudge's picture
whatthefudge
1268 pencils

Great concept. This is the first time I've seen 0-60 used like this, clever and nostalgic like hell. A bit too heavy on the photoshop, though.

My_friend_Goo's picture
My_friend_Goo
289 pencils

Lovely ads, for both aoftw and the rest of the world

luispiter's picture
luispiter
2756 pencils

wow... like it.. very nice

picopalqlea's picture
picopalqlea
999 pencils

well can any of you geniuses can explain the ad? to early and i cant get it.

jujuvergne's picture
jujuvergne
5 pencils

Et ce que quelqu'un a compris quelque chose?

LeeHarvey's picture
LeeHarvey
3045 pencils

Biensur, j'ai compris tout. Tres bien! Huit etoiles.

ElAndres's picture
ElAndres
50 pencils

Already done in Ecuador for a satellite tv service client.

Geimima's picture
Geimima
815 pencils

understand it in 0.6 second... i think it only happen on adv people. but for the target audience it will works to. nice and simple. love it.

life is a playground

Sdb's picture
Sdb
1364 pencils

Has been done before.. The dark sky was unnecessary. The leaves could have depicted the whole thing..

jackblack's picture
jackblack
2261 pencils

No.

BozzaNova's picture
BozzaNova
49 pencils

Could someone please explain to me? I don't get it, really.

puppiepoppy's picture
puppiepoppy
1636 pencils

Nice idea, badly executed.

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