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Ford Motor Company: OctoGrip

Ford Motor Company: OctoGrip
Your rating: None Average: 6.4 (66 votes)

Great grip come rain come shine. We have the tires and the know-how to keep your Ford firmly on the road. www.ford.se

Advertising Agency: Dedicate, Gothenburg, Sweden
Creative Director: Klas Ekstrand
Art Director: Marc Zacharoff
Copywriter: Torbjörn Wannerfelt
Illustrator: Vemod Studios
Published: March 2011

23 Comments

mtneylon's picture 67 pencils

Should the tentacles some how be incorporated by touching the pavement?

chinaski's picture 923 pencils

exactly

bakamono's picture 855 pencils

Bad

because therefore it is

JustinCarrasquillo's picture 262 pencils

I got the point... Octopus!

hmaffia's picture 352 pencils

Old ideia of representing some car's adherence with an octopus.

http://adsoftheworld.com/media/print/audi_quattro_banana_squid

everartz's picture 7590 pencils

im sorry to say that this cool looking image as a thumbnail ended up to be this poorly retouched work...

| Everartz |

Glut's picture 4076 pencils
4

bad fantasy

AdBuzzer's picture 1130 pencils
4

I'm not sure if the octapus is a proper metaphore here.

kleenex's picture 8394 pencils

Good photoshop job.

HellFish's picture 161 pencils

Good execution, but again octopus in the road!!

mmackinven's picture 1150 pencils
Davai's picture 573 pencils

Com'on ! This is so done !

Leo Turk's picture 34 pencils

I don't understand this. I am all for new, unique, fresh idea concept but if it shouldn't put a limit by monopolizing an idea just because a similar metaphor has been used previously. What I am trying to say is that just because Michelin used an octopus in January 2002, does this mean no agency can ever use octopus again in tire advertising?

Davai's picture 573 pencils

They can but they don't send it to this kind of website, where an agency normally try to proove its creativity

Rajish kappad's picture 108 pencils
dadada's picture 1647 pencils
5

Do Ford manufacture his own tires??

Critics are easy.

carolynjane's picture 18 pencils
2

wrong idea for the wrong product. feels too familiar too.

QuentinFachon's picture 19 pencils

Good job. Poor idea

rakel's picture 244 pencils

bad

TommyO's picture 1878 pencils
pinkads's picture 116 pencils

@ tommy O.. the ad u showcased works much better

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