Ford Motor Company: OctoGrip

Great grip come rain come shine. We have the tires and the know-how to keep your Ford firmly on the road. www.ford.se

Advertising Agency: Dedicate, Gothenburg, Sweden
Creative Director: Klas Ekstrand
Art Director: Marc Zacharoff
Copywriter: Torbjörn Wannerfelt
Illustrator: Vemod Studios
Published: March 2011

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23 comments

mtneylon's picture
mtneylon
67 pencils

Should the tentacles some how be incorporated by touching the pavement?

chinaski's picture
chinaski
949 pencils

exactly

bakamono's picture
bakamono
1006 pencils

Bad

because therefore it is

JustinCarrasquillo's picture
JustinCarrasquillo
549 pencils

I got the point... Octopus!

hmaffia's picture
hmaffia
745 pencils

Old ideia of representing some car's adherence with an octopus.

http://adsoftheworld.com/media/print/audi_quattro_banana_squid

everartz's picture
everartz
7611 pencils

im sorry to say that this cool looking image as a thumbnail ended up to be this poorly retouched work...

| Everartz |

Glut's picture
Glut
3947 pencils

bad fantasy

AdBuzzer's picture
AdBuzzer
1168 pencils

I'm not sure if the octapus is a proper metaphore here.

kleenex's picture
kleenex
26866 pencils

Good photoshop job.

HellFish's picture
HellFish
167 pencils

Good execution, but again octopus in the road!!

mmackinven's picture
mmackinven
1596 pencils

DO some research before you execute ideas...

http://adsoftheworld.com/media/print/toyo_octopus

Davai's picture
Davai
608 pencils

Com'on ! This is so done !

Leo Turk's picture
Leo Turk
34 pencils

I don't understand this. I am all for new, unique, fresh idea concept but if it shouldn't put a limit by monopolizing an idea just because a similar metaphor has been used previously. What I am trying to say is that just because Michelin used an octopus in January 2002, does this mean no agency can ever use octopus again in tire advertising?

Davai's picture
Davai
608 pencils

They can but they don't send it to this kind of website, where an agency normally try to proove its creativity

k.app.ad's picture
k.app.ad
108 pencils

,.,.maid as m'ad :

dadada's picture
dadada
1719 pencils

Do Ford manufacture his own tires??

Everybody is creative, be yourself.

carolynjane's picture
carolynjane
18 pencils

wrong idea for the wrong product. feels too familiar too.

QuentinFachon's picture
QuentinFachon
23 pencils

Good job. Poor idea

rakel's picture
rakel
250 pencils

bad

TommyO's picture
TommyO
1866 pencils
pinkads's picture
pinkads
116 pencils

@ tommy O.. the ad u showcased works much better

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