Moose vs Horses

October 2011
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Rein in your horsepower this winter! Change to new winter tires.

Advertising Agency: Dedicate, Gothenburg, Sweden
Creative Director: Klas ekstrand
Art Directors: Valentino Ristevski, Marc Zacharoff
Copywriter: Torbjörn Zacharoff
Retouch: Black Friday
Photographer: Per Mattisson

Comments (4)

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Han A_Dedicate's picture
Han A_Dedicate
2 Activity Scores

The moose is the bogeyman of the winter roads in rural Scandinavia, half a ton of angry meat that might suddenly turn up in your headlights at any time once you're off the highways. We get between 1000 and 1500 moose collisons in Sweden each year, hundreds of them with fatalities. This tends to preoccupy you as a driver in winter, which gives the ad some extra resonance with its target group.