Wasting energy is a crime. Ford Mondeo. Just 3,9l/100km.
Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Directors: Ángel de la Jara, Rafael Hernández
Copywriter: Carlos Pérez-Sauquillo
Art Director: Lucas Gracia
Illustrator: Marta Solsona
Published: March 2011
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11 Comments
I don't like the visual, I see what it means but it's sort of an anti-car ad. As if a Ford never runs out of fuel.
http://jackmancer.com/
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Keep your Ford fuel tank full and you will never hit a tree. Or, does this new Ford run on tree juice?
guys..u need to save energy thats it!
nice thought..
awesome.
simple & straight forward.
like it.
"If you are irritated by every rub, how will you be polished?"
— Rumi
Message isn't clear enough to me.
Anyway, such a minimalism is appreciated when advertising for cars.
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
boring. not impactful enough.
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Shameless greenwash.
Muy bueno
www.barcreativo.com
A whole lot of wasted energy was spent creating these ads.
The message is clear, but the ad is totally unappealing and I doubt it could make anybody choose Ford over some other "green" car.
http://adbuzzer.wordpress.com