Ford Mondeo: Tree

Wasting energy is a crime. Ford Mondeo. Just 3,9l/100km.

Advertising Agency: Bassat Ogilvy, Madrid, Spain


Creative Directors: Ángel de la Jara, Rafael Hernández


Copywriter: Carlos Pérez-Sauquillo


Art Director: Lucas Gracia

Illustrator: Marta Solsona


Published: March 2011

10 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I don't like the visual, I see what it means but it's sort of an anti-car ad. As if a Ford never runs out of fuel.

Kriativity's picture
Kriativity
418 pencils

guys..u need to save energy thats it!

cracker66's picture
cracker66
163 pencils

nice thought..

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

awesome.
simple & straight forward.
like it.

"If you are irritated by every rub, how will you be polished?"
— Rumi

MidasTouch's picture
MidasTouch
1024 pencils

Message isn't clear enough to me.
Anyway, such a minimalism is appreciated when advertising for cars.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ace85le's picture
ace85le
3939 pencils

boring. not impactful enough.

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HappyHour's picture
HappyHour
2385 pencils

Shameless greenwash.

luispiter's picture
luispiter
2756 pencils

Muy bueno

kleenex's picture
kleenex
33047 pencils

A whole lot of wasted energy was spent creating these ads.

AdBuzzer's picture
AdBuzzer
1168 pencils

The message is clear, but the ad is totally unappealing and I doubt it could make anybody choose Ford over some other "green" car.

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