Wasting energy is a crime. Ford Mondeo. Just 3,9l/100km.
Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Directors: Ángel de la Jara, Rafael Hernández
Copywriter: Carlos Pérez-Sauquillo
Art Director: Lucas Gracia
Illustrator: Marta Solsona
Published: March 2011
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9 Comments
better...
awesome.
simple & straight forward.
"If you are irritated by every rub, how will you be polished?"
— Rumi
What's this one? You're a chop if you drive a new Ford. What's the Panda doing there? Does this show large load carrying capabilities? Axe deodorant... not quite sure what's happening here.
Weakest of the 3. Who would chop a panda!!!
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Wasting energy is crime?!? Terrible line. Whole campaign is terrible on all levels.
I would drive this car very, very slow - just to see how the panda would handle it.
Two panda thumbs down.
so in a ford mondeo the panda dies veeery slow and painful. now that's ballsy ;)
great idea
I think this whole idea is a crime. You are basically saying with this Ford car, you'll slowly kill an animal, or melt the icebergs or chop trees down. Seriously?
well, ok.