Ford Mondeo: Panda

Wasting energy is a crime. Ford Mondeo. Just 3,9l/100km.

Advertising Agency: Bassat Ogilvy, Madrid, Spain


Creative Directors: Ángel de la Jara, Rafael Hernández


Copywriter: Carlos Pérez-Sauquillo


Art Director: Lucas Gracia

Illustrator: Marta Solsona


Published: March 2011

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8 comments

Nude Copy's picture
Nude Copy
1058 pencils

better...

bhuvneshwar.chd's picture
bhuvneshwar.chd
991 pencils

awesome.
simple & straight forward.

"If you are irritated by every rub, how will you be polished?"
— Rumi

ace85le's picture
ace85le
3939 pencils

Weakest of the 3. Who would chop a panda!!!

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Nike Diesel's picture
Nike Diesel
13339 pencils

Wasting energy is crime?!? Terrible line. Whole campaign is terrible on all levels.
I would drive this car very, very slow - just to see how the panda would handle it.
Two panda thumbs down.

Wordnerd's picture
Wordnerd
6662 pencils

so in a ford mondeo the panda dies veeery slow and painful. now that's ballsy ;)

tarekanwer's picture
tarekanwer
70 pencils

great idea

Lewisdotcom's picture
Lewisdotcom
21 pencils

I think this whole idea is a crime. You are basically saying with this Ford car, you'll slowly kill an animal, or melt the icebergs or chop trees down. Seriously?

krautland's picture
krautland
3225 pencils

well, ok.

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