Ford: Mirrors, 2

Ford Focus Coupé Cabriolet

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Directors: Ángel de la Jara, Rafael Hernández
Art Director: Ángel de la Jara
Photographer: Alejandro Iglesia

April, 2011


esteb's picture
673 pencils


atb2005's picture
13561 pencils

This has nothing to do with selling your old furniture to pay for the car or throwing furniture away....

This is just another take, albeit convoluted and asinine, on the old "sky" concept that we often see with cabriolets.

So the idea is that with Ford Focus coupe, you get a gorgeous view of the sky.. The old furniture is to denote all the street trash that surrounds us (or at least the people in Spain). This is what another user on here said and he was right.

The campaign is crap and so is this idea about the sky, which would do nothing to sell a car.

aliasZEKE's picture
24 pencils

Now, you will need more space in your garage.

Isn't it?

ÖzgürBeyinFikirleri's picture
48 pencils

anyone explain to me?

theoldman_son's picture
317 pencils

Couldn't get either...

Bob.C's picture
1161 pencils

If they're trying to say something with the mirror reflecting the big sky to represent the convertible aspect it's lost amongst the rest of the junk

ValenG's picture
58 pencils

This one says something in the back too, but i cant read it (sorry my english)

niniasufle's picture
407 pencils


advertising ninja's picture
advertising ninja
609 pencils

fully enigmatic art direction

AdsWriter 2504's picture
AdsWriter 2504
78 pencils


abake's picture
1264 pencils

Damn, I really hope the spanish consumers are more intelligent than me, 'cause I sure as hell don't understand what the hell this is about.
I suppose Bob.C is right, and that the mirror is the key to the message, but... I'm still left thinking WTF?

dean viii's picture
dean viii
1686 pencils

The car for people who just got evicted.

Rotzgoht's picture
186 pencils

And the best interpretation of this Ad goes to... "Dean"! I lol'ed for real.

bakamono's picture
1002 pencils

After you sit in focus, drive it and enjoy its stylish interior all other forms of furniture will never satisfy you again.

No I am not spanish

because therefore it is

Bob.C's picture
1161 pencils

You could be right, but then why show such poor quality furniture? Please someone from Bassat Ogilvy tell us what it all means :-)

scavenger's picture
44 pencils

wow. for once i think i get something most folks dot get. (if i get it that's it
i think the interior of the car is so cool, u'd throw away your furniture and rather live in the car. That's why its just chairs, drawers and mirrors. car got those things.

but if most people dnt get it, then it aint good enough.

shahidali's picture
4069 pencils

Wow.... I think, thats worth an explanation. I'll go with you.
A copy denoting what you said would have helped make it a superb ad. Now its nothing.


AdBuzzer's picture
1168 pencils

Is this ad implying that Focus Coupe Cabrio has a much better interior than any other Ford car??
Or perhaps that the interior is the main benefit of the Coupe which should make me consider it?

aliasZEKE's picture
24 pencils

Now, you will need more space in your garage.

Isn't it?

ofband's picture
83 pencils

Maybe the car is destinate for woman, wife bought it, Her husband was so angry because its so expensive so he put out his wife :D .... really hard to understand this ad

You can do it !

Bife's picture
99 pencils

so fast. obvious

thedesignaddict's picture
5403 pencils


saumya's picture
244 pencils

what are you insuniating? that ford causes couples ot fight?

ad loving mad creative. find me on desicreative.

dbor's picture
1455 pencils


CriticalVoice's picture
165 pencils

I don't get it, too. And the picture is a kind of boring.

Manoma's picture
1108 pencils

May be in a boring world, the only piece of peace you can find is the sky ? (On the miror)...

Anyway i don't understand anything...

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