Ford: Mirrors, 2

Ford Focus Coupé Cabriolet

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Directors: Ángel de la Jara, Rafael Hernández
Art Director: Ángel de la Jara
Photographer: Alejandro Iglesia
Published: April 2011

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26 comments

esteb's picture
esteb
673 pencils

???

atb2005's picture
atb2005
13567 pencils

This has nothing to do with selling your old furniture to pay for the car or throwing furniture away....

This is just another take, albeit convoluted and asinine, on the old "sky" concept that we often see with cabriolets.

http://adsoftheworld.com/media/print/audi_tt_choose_your_sky
http://www.advertolog.com/saab/print-outdoor/saab-skies-9664155/

So the idea is that with Ford Focus coupe, you get a gorgeous view of the sky.. The old furniture is to denote all the street trash that surrounds us (or at least the people in Spain). This is what another user on here said and he was right.

The campaign is crap and so is this idea about the sky, which would do nothing to sell a car.

aliasZEKE's picture
aliasZEKE
24 pencils

Now, you will need more space in your garage.

Isn't it?

ÖzgürBeyinFikirleri's picture
ÖzgürBeyinFikirleri
48 pencils

anyone explain to me?

theoldman_son's picture
theoldman_son
319 pencils

Couldn't get either...

Bob.C's picture
Bob.C
1135 pencils

If they're trying to say something with the mirror reflecting the big sky to represent the convertible aspect it's lost amongst the rest of the junk

ValenG's picture
ValenG
58 pencils

This one says something in the back too, but i cant read it (sorry my english)

niniasufle's picture
niniasufle
407 pencils

MOP IT?

advertising ninja's picture
advertising ninja
587 pencils

fully enigmatic art direction

AdsWriter 2504's picture
AdsWriter 2504
78 pencils

????????????????????????????

abake's picture
abake
1239 pencils

Damn, I really hope the spanish consumers are more intelligent than me, 'cause I sure as hell don't understand what the hell this is about.
I suppose Bob.C is right, and that the mirror is the key to the message, but... I'm still left thinking WTF?

dean viii's picture
dean viii
1676 pencils

The car for people who just got evicted.

Rotzgoht's picture
Rotzgoht
186 pencils

And the best interpretation of this Ad goes to... "Dean"! I lol'ed for real.

bakamono's picture
bakamono
1006 pencils

After you sit in focus, drive it and enjoy its stylish interior all other forms of furniture will never satisfy you again.

No I am not spanish

because therefore it is

Bob.C's picture
Bob.C
1135 pencils

You could be right, but then why show such poor quality furniture? Please someone from Bassat Ogilvy tell us what it all means :-)

scavenger's picture
scavenger
44 pencils

wow. for once i think i get something most folks dot get. (if i get it that's it
i think the interior of the car is so cool, u'd throw away your furniture and rather live in the car. That's why its just chairs, drawers and mirrors. car got those things.

but if most people dnt get it, then it aint good enough.

shahidali's picture
shahidali
4063 pencils

Wow.... I think, thats worth an explanation. I'll go with you.
A copy denoting what you said would have helped make it a superb ad. Now its nothing.

shahid

AdBuzzer's picture
AdBuzzer
1168 pencils

Is this ad implying that Focus Coupe Cabrio has a much better interior than any other Ford car??
Or perhaps that the interior is the main benefit of the Coupe which should make me consider it?

aliasZEKE's picture
aliasZEKE
24 pencils

Now, you will need more space in your garage.

Isn't it?

ofband's picture
ofband
81 pencils

Maybe the car is destinate for woman, wife bought it, Her husband was so angry because its so expensive so he put out his wife :D .... really hard to understand this ad

You can do it !

Bife's picture
Bife
101 pencils

so fast. obvious

thedesignaddict's picture
thedesignaddict
5331 pencils

Bwahaha!

saumya's picture
saumya
178 pencils

what are you insuniating? that ford causes couples ot fight?

ad loving mad creative

dbor's picture
dbor
1455 pencils

WTF???

CriticalVoice's picture
CriticalVoice
165 pencils

I don't get it, too. And the picture is a kind of boring.

Manoma's picture
Manoma
1093 pencils

May be in a boring world, the only piece of peace you can find is the sky ? (On the miror)...

Anyway i don't understand anything...

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