Ford Focus Coupé Cabriolet
Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Directors: Ángel de la Jara, Rafael Hernández
Art Director: Ángel de la Jara
Photographer: Alejandro Iglesia
Published: April 2011
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29 Comments
???
I think it means the Ford Coupe is so large that you will have to take all the furniture out of your house to make room for it. Or, the Ford Coupe is so fast it flashed passed two furniture removals guys and blew them clean off the sidewalk while they were carrying the furniture.
Like taking all your useless things out the garage to make room for the car?
...
wow
...
Well, if is the case the idea is not "that" bad... I mean... maybe the furniture is out of context... It would worked better if the furniture was outside of a house with a garage or something like that
Just in the case I'm gettin' this right.
But the way it is right now the idea becomes really subjective, obtuse and useless...
sorry but NEXT!
Yar, I agree with you.
This has nothing to do with selling your old furniture to pay for the car or throwing furniture away....
This is just another take, albeit convoluted and asinine, on the old "sky" concept that we often see with cabriolets.
http://adsoftheworld.com/media/print/audi_tt_choose_your_sky
http://www.advertolog.com/saab/print-outdoor/saab-skies-9664155/
So the idea is that with Ford Focus coupe, you get a gorgeous view of the sky.. The old furniture is to denote all the street trash that surrounds us (or at least the people in Spain). This is what another user on here said and he was right.
The campaign is crap and so is this idea about the sky, which would do nothing to sell a car.
Now, you will need more space in your garage.
Isn't it?
anyone explain to me?
Couldn't get either...
If they're trying to say something with the mirror reflecting the big sky to represent the convertible aspect it's lost amongst the rest of the junk
http://we-convince.com
This one says something in the back too, but i cant read it (sorry my english)
MOP IT?
fully enigmatic art direction
????????????????????????????
Damn, I really hope the spanish consumers are more intelligent than me, 'cause I sure as hell don't understand what the hell this is about.
I suppose Bob.C is right, and that the mirror is the key to the message, but... I'm still left thinking WTF?
The car for people who just got evicted.
And the best interpretation of this Ad goes to... "Dean"! I lol'ed for real.
After you sit in focus, drive it and enjoy its stylish interior all other forms of furniture will never satisfy you again.
No I am not spanish
because therefore it is
You could be right, but then why show such poor quality furniture? Please someone from Bassat Ogilvy tell us what it all means :-)
http://we-convince.com
wow. for once i think i get something most folks dot get. (if i get it that's it
i think the interior of the car is so cool, u'd throw away your furniture and rather live in the car. That's why its just chairs, drawers and mirrors. car got those things.
but if most people dnt get it, then it aint good enough.
hmmmmmm
Wow.... I think, thats worth an explanation. I'll go with you.
A copy denoting what you said would have helped make it a superb ad. Now its nothing.
shahid
Is this ad implying that Focus Coupe Cabrio has a much better interior than any other Ford car??
Or perhaps that the interior is the main benefit of the Coupe which should make me consider it?
http://adbuzzer.wordpress.com
Now, you will need more space in your garage.
Isn't it?
Maybe the car is destinate for woman, wife bought it, Her husband was so angry because its so expensive so he put out his wife :D .... really hard to understand this ad
so fast. obvious
Bwahaha!
what are you insuniating? that ford causes couples ot fight?
ad loving mad creative | http://www.desicreative.com/forum
WTF???
I don't get it, too. And the picture is a kind of boring.
May be in a boring world, the only piece of peace you can find is the sky ? (On the miror)...
Anyway i don't understand anything...