Ford: Mirrors, 1

Ford Focus Coupé Cabriolet

Advertising Agency: Bassat Ogilvy, Madrid, Spain
Creative Directors: Ángel de la Jara, Rafael Hernández
Art Director: Ángel de la Jara
Photographer: Alejandro Iglesia
Published: April 2011

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15 comments

ÖzgürBeyinFikirleri's picture
ÖzgürBeyinFikirleri
48 pencils

anyone explain to me?

Bob.C's picture
Bob.C
1135 pencils

Sorry but, Ford Focus Coupé Cabriolet = a load of junk. I do hope that there is another clear interpretation that my simple mind has missed.

MidasTouch's picture
MidasTouch
1024 pencils

I agree.
The concept is not clear at all.

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

ValenG's picture
ValenG
58 pencils

Dice: "HUELGA" en el fondo a la derecha. Its like "strike"

JFDreamer's picture
JFDreamer
176 pencils

I think they mean that the streets are full of crap, fortunately you can watch the beautifull sky instead.

scavenger's picture
scavenger
44 pencils

wow. for once i think i get something most folks dot get. (if i get it that's it
i think the interior of the car is so cool, u'd throw away your furniture and rather live in the car. That's why its just chairs, drawers and mirrors. car got those things.

but if most folks dont get it, then it aint working!!

aliasZEKE's picture
aliasZEKE
24 pencils

Now, you will need more space in your garage.

Isn't it?

raven's picture
raven
204 pencils

sending this to AODW: a great happening!!! 6/10

Tommy G.'s picture
Tommy G.
897 pencils

are they sexually attracted by the car, I'm scared

saumya's picture
saumya
196 pencils

nice

ad loving mad creative

thedesignaddict's picture
thedesignaddict
5391 pencils

The fact that there are mirrors (pointing at the sky) in both executions leads me to believe that they have something to do with the overall message of the ads. I'm going out on a limb here, but I think these ads are trying to say "Streets are ugly, and the sky is beautiful and clean."

These are the most enigmatic ads I've seen in a long while.

dbor's picture
dbor
1455 pencils

Ford Focus Coupé Cabriolet - that’s all that I could change on my car!

Manoma's picture
Manoma
1093 pencils

May be in a boring world, the only piece of peace you can find is the sky ? (On the miror)...

Anyway i don't understand anything...

Brainsugar's picture
Brainsugar
1586 pencils

This kind of ad always arrive, when the creative director is also creative. No one tells him that his idea is bullshit. ;-)

pippers's picture
pippers
3 pencils

I think I saw a TV spot related to this... It was comparing a couple different cars and a pile of someone's junky furniture driving on a track. It was lame in the video, and here in print without any context it's really pointless.

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