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Ford: Locksmith

Ford: Locksmith
Your rating: None Average: 4.6 (14 votes)

Advertising Agency: JWT Auckland, New Zealand
Executive Creative Director: Angus Hennah
Art Director: Rod Prosser
Photographer: Chris Lewis
Retoucher: Geoff Francis
Copywriter: Craig Love

Comments

Rabubi's picture 419 pencils

Great campaign.

jorj's picture 482 pencils

why 3 visuals?

Guest's picture

Because different executions were run in different trade magazines for different trade groups: plumbers, locksmiths etc.

EGGO's picture 295 pencils

Great concept, but I agree with jorj. Sure, it may be going for 3 different trade groups, but in the end it's the three same ads. A whole shop in a van. This is best as a one-shot ad and I wouldn't be surprised if only one is published if it makes it in an annual.

You have to hate advertising in order to truly love it.

Cheloveco's picture 40 pencils

Great Ad

theanc's picture 2458 pencils
Guest's picture

Finally, something I like today. Simple concept that sells.

everartz's picture 5344 pencils

hold it there guys!! this is a good work but not that great

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

rolling.stone's picture 1086 pencils

probably one can blame the art

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~ Quite obviously, I have gathered no moss ! ~

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