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Ford: Locksmith

Ford: Locksmith
Your rating: None Average: 4.5 (17 votes)

Advertising Agency: JWT Auckland, New Zealand
Executive Creative Director: Angus Hennah
Art Director: Rod Prosser
Photographer: Chris Lewis
Retoucher: Geoff Francis
Copywriter: Craig Love

Comments

Rabubi's picture 475 pencils

Great campaign.

jorj's picture 525 pencils

why 3 visuals?

Guest's picture

Because different executions were run in different trade magazines for different trade groups: plumbers, locksmiths etc.

EGGO's picture 315 pencils

Great concept, but I agree with jorj. Sure, it may be going for 3 different trade groups, but in the end it's the three same ads. A whole shop in a van. This is best as a one-shot ad and I wouldn't be surprised if only one is published if it makes it in an annual.

You have to hate advertising in order to truly love it.

Cheloveco's picture 56 pencils

Great Ad

theanc's picture 2511 pencils
Guest's picture

Finally, something I like today. Simple concept that sells.

everartz's picture 6042 pencils

hold it there guys!! this is a good work but not that great

| Everartz |

rolling.stone's picture 2120 pencils

probably one can blame the art

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