Ford: Locksmith

Advertising Agency: JWT Auckland, New Zealand
Executive Creative Director: Angus Hennah
Art Director: Rod Prosser
Photographer: Chris Lewis
Retoucher: Geoff Francis
Copywriter: Craig Love


Rabubi's picture
560 pencils

Great campaign.

jorj's picture
638 pencils

why 3 visuals?

Guest's picture

Because different executions were run in different trade magazines for different trade groups: plumbers, locksmiths etc.

EGGO's picture
354 pencils

Great concept, but I agree with jorj. Sure, it may be going for 3 different trade groups, but in the end it's the three same ads. A whole shop in a van. This is best as a one-shot ad and I wouldn't be surprised if only one is published if it makes it in an annual.

You have to hate advertising in order to truly love it.

Cheloveco's picture
54 pencils

Great Ad

theanc's picture
2781 pencils

Will win some awards.

Guest's picture

Finally, something I like today. Simple concept that sells.

everartz's picture
7611 pencils

hold it there guys!! this is a good work but not that great

| Everartz |

rolling.stone's picture
2740 pencils

probably one can blame the art


~ Quite obviously, I have gathered no moss ! ~

Anonymous Author's picture
Anonymous Author
1541 pencils

Yes, this is nicely done.

Write a wise saying and your name will live forever – Anonymous.

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