Ford LiftGate technology: Shoe

Your foot gives you a hand
The new Ford Escape with Foot Activated Liftgate

Advertising Agency: Zubi Advertising, Miami, USA
Executive Creative Director: Ivan Calle
Copywriter: Jorge Jacome
Art Director: Francisco Losada
Photographer: Mauricio Candela
Illustrator: Oscar Alonso
Published: March 2013

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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Hm okay, so what does Foot Activated Liftgate do?

kleenex's picture
26174 pencils

Well You put your foot under the car that has this technology and it will help open the trunk:

kcd0226's picture
86 pencils

I don't really get that from this ad. I don't necessarily mind the BASIC concept of "your foot gives you hand" (though I feel like that copy is clunky and should just illustrate the idea while the copywriter comes up with a better line), it just doesn't seem to say much. It doesn't spark my interest.

Orlando Andrade's picture
Orlando Andrade
124 pencils

That´s exactly what I was thinking about.

Klara K.'s picture
Klara K.
2695 pencils

For Ford, this is very weak.

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