Ford: Letterbox

You'll see it with a reverse camera.

Advertising Agency: JWT Melbourne, Australia
Creative Director: Jeremy Wynne
Art Director: Phil van Bruchem
Copywriter: Nick Weller
Photographer: Jesper Nielsen
Retoucher: Ashley Bird, Imagenation

August 2007


fractalrene's picture
1504 pencils

Well, now I know I wasn't the only one. This is the best one, kind of humorous, I think you should take it in this direction and create another one instead of the kid on the tricycle. Nice idea.

nice gaijin's picture
nice gaijin
815 pencils

I can't be bothered to check my mirrors! I wonder if there's been some kind of independant study about the effectiveness of reverse cameras reducing accidents. As an ad for a product with gadget appeal but questionable real value, it's alright.

Margaret Gay's picture
Margaret Gay
144 pencils

i agree...the kid on the tricycle was sorta creepy...

kgeiger's picture
7287 pencils

It's unfortunate that this exceptionally nice work is for such a relatively unimportant feature.

Log in or register to post comments