Ford: Legs, 3
2009 Ford Focus
Advertising Agency: Zubi Advertising USA
VP. Creative Director: Andrés Ordoñez
Creative Director: Ivan Calle
Associate Creative Director: Mauricio Candela
Copywriter: Vicent Llopis
Art Director: Francisco Losada
Photographer: The Blur Office
13 Comments
Quite funny... works
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
mmm nada sorprendente...
i dont get... is it (car) supposed to be intimidating????? could somebody explain?????
yeah. i'd drop my ice cream too. the focus is just hideous.
And where would this be placed? A magazine for kids? Err since when have kids been a Focus target.
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might work for Porsche. Focus? People aren't stupid. Well okay there are the Ford executives.
Is this an old campaign?
I think this is better than the "sucker" ad, but the depending on the actual format, the car might still seem to small
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So we go for an unbelievable reaction with a cliche'd pov since what almost feels like the dawn of the movie posters.
You have to hate advertising in order to truly love it.
Wasted ice cream. What a shame..
oh yes, that car sure is a head-turner!
this is WAY too contrived. no one would ever, ever, ever drop their ice cream for this car. An Aston Martin DB 6, I would drop my pants.
yeah right, but what if this kid sees a lamborghini or a ferrari...heart attack? or just s**t his pants?