Ford: Legs, 3

2009 Ford Focus

Advertising Agency: Zubi Advertising USA
VP. Creative Director: Andrés Ordoñez
Creative Director: Ivan Calle
Associate Creative Director: Mauricio Candela
Copywriter: Vicent Llopis
Art Director: Francisco Losada
Photographer: The Blur Office

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13 comments

munirgee's picture
munirgee
454 pencils

Quite funny... works

CABAZORRO's picture
CABAZORRO
354 pencils

mmm nada sorprendente...

Guest's picture
Guest

i dont get... is it (car) supposed to be intimidating????? could somebody explain?????

Guest's picture
Guest

yeah. i'd drop my ice cream too. the focus is just hideous.

ace85le's picture
ace85le
3939 pencils

And where would this be placed? A magazine for kids? Err since when have kids been a Focus target.

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Guest's picture
Guest

might work for Porsche. Focus? People aren't stupid. Well okay there are the Ford executives.

silvi's picture
silvi
4172 pencils

Is this an old campaign?

stanchfi's picture
stanchfi
10 pencils

I think this is better than the "sucker" ad, but the depending on the actual format, the car might still seem to small

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EGGO's picture
EGGO
354 pencils

So we go for an unbelievable reaction with a cliche'd pov since what almost feels like the dawn of the movie posters.

You have to hate advertising in order to truly love it.

freakybro's picture
freakybro
7 pencils

Wasted ice cream. What a shame..

Guest's picture
Guest

oh yes, that car sure is a head-turner!

Guest's picture
Guest

this is WAY too contrived. no one would ever, ever, ever drop their ice cream for this car. An Aston Martin DB 6, I would drop my pants.

Tommy G.'s picture
Tommy G.
897 pencils

yeah right, but what if this kid sees a lamborghini or a ferrari...heart attack? or just s**t his pants?

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