Ford: Legs, 2

2009 Ford Focus

Advertising Agency: Zubi Advertising USA
VP. Creative Director: Andrés Ordoñez
Creative Director: Ivan Calle
Associate Creative Director: Mauricio Candela
Copywriter: Vicent Llopis
Art Director: Francisco Losada
Photographer: The Blur Office

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28 comments

mikeelrapido's picture
mikeelrapido
1929 pencils

Just great!!! This kind of picture don't need and text, coment and message is very strong. Great!

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Jaap Grolleman's picture
Jaap Grolleman
7004 pencils

Don't understand why the Focus has such a camoflauge colour but nice campaign!

Juan Cabral's picture
Juan Cabral
709 pencils

Done before Bernbach time.

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http://ad-genius.blogspot.com/
Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!

munirgee's picture
munirgee
454 pencils

Man!!!! Great Ad. I liked....

Prof's picture
Prof
1453 pencils

paranoid that it has been done before.

but i'll just take the risk to really like it.

Quite really.

Wordnerd's picture
Wordnerd
6662 pencils

why is everybody cheering? is there something i don't see here?

it's saying 'wow', right?

WillyLatasa's picture
WillyLatasa
616 pencils

Cool!

"Bright ideas bring better results"

ace85le's picture
ace85le
3939 pencils

doesn't work that well for me. is lollypop a popular product for males?

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rolling.stone's picture
rolling.stone
2740 pencils

exactly. they are not selling toys for kids

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Guest's picture
Guest

No offense but when I read Your comments I get this strange feeling that You keep yuppin around pointlesly:
" is lollypop a popular bla bla bla bla..? ", " bla bla bla in kids' magazine bla bla bla"
Get some serious arguments cause at this point You seem to have none at all or simply save few pencils if You have nothing to say.
You focus on details that are a total background in this case.

Good add. Message is clear and simple, doesn't even need a copy. The case was to make a good print not a better car.

silvi's picture
silvi
4172 pencils

Car should be red

Guest's picture
Guest

Agree!

Guest's picture
Guest

Why the numbers are twisted like a mirror reflection, i dont get it, for al the other things is good but done many times before specially on VW!!!!

Just Copy's picture
Just Copy
56 pencils

who cares if lollypop is a product for males??

adabortion's picture
adabortion
615 pencils

Perfect! For much more premium cars such as BMW, Porsche, etc. Ford Focus would drive a different reaction. NEXT!

stanchfi's picture
stanchfi
10 pencils

Seems like the car blends in too much with the background to me

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bossman's picture
bossman
48 pencils

This is crap.

It's a first idea. No creativity whatsoever. This could be done for almost any item on the market.

Those who think it is "awesome" might need to up their standards a bit.

mamasan's picture
mamasan
1 pencil

Muy pispa, vos. Congrats!

Guest's picture
Guest

This same campaign was done for the lottery a couple of years ago and won a lot of prizes

PERP's picture
PERP
433 pencils

Good first impact, but it seems to be the only interesting thing about it..

.: look for the green giant on the label :.

Guest's picture
Guest

malísima, poco creíble y poco original

Migzter13's picture
Migzter13
973 pencils

hehe:D I always liked the focus:D

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

Copy_ranter's picture
Copy_ranter
194 pencils

Done for a Lottery

I saw an ad like this in Archive... Nice campaign but it's been done, done and done.

kylestebbins's picture
kylestebbins
77 pencils

Very strong visual. Is not new.

TheVuk's picture
TheVuk
35 pencils

I think I understand the idea: The people in the ads are dropping everything in order to shield their eyes from the monstrosity in front of them. I cannot believe they're trying to sell this car on looks.

Dingleberry Jack's picture
Dingleberry Jack
248 pencils

Kinda nice, but done...

Gold Lion 2003 FIlm Lion.

Advertising Agency: NEOGAMA/BBH, Sao Paulo, BRAZIL
Executive Creative Director: Ludwigvan
Creative Director: Alexandre Gama
Copywriter: Isabella Paulelli

tantcx's picture
tantcx
16 pencils

LOL, I wish they make one with grandma dropped her plate.

G.Yaghi's picture
G.Yaghi
36 pencils

Really Smart AD... Im impressed :)

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