Ford: Legs, 2
2009 Ford Focus
Advertising Agency: Zubi Advertising USA
VP. Creative Director: Andrés Ordoñez
Creative Director: Ivan Calle
Associate Creative Director: Mauricio Candela
Copywriter: Vicent Llopis
Art Director: Francisco Losada
Photographer: The Blur Office
28 Comments
Just great!!! This kind of picture don't need and text, coment and message is very strong. Great!
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Don't understand why the Focus has such a camoflauge colour but nice campaign!
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Done before Bernbach time.
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Advertiser who won 10 or more lions in the last 10 years.
And I am not the real Juan Cabral, guys. So sorry for that!
Man!!!! Great Ad. I liked....
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
paranoid that it has been done before.
but i'll just take the risk to really like it.
Quite really.
why is everybody cheering? is there something i don't see here?
it's saying 'wow', right?
Cool!
"Bright ideas bring better results"
doesn't work that well for me. is lollypop a popular product for males?
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exactly. they are not selling toys for kids
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~ Quite obviously, I have gathered no moss ! ~
No offense but when I read Your comments I get this strange feeling that You keep yuppin around pointlesly:
" is lollypop a popular bla bla bla bla..? ", " bla bla bla in kids' magazine bla bla bla"
Get some serious arguments cause at this point You seem to have none at all or simply save few pencils if You have nothing to say.
You focus on details that are a total background in this case.
Good add. Message is clear and simple, doesn't even need a copy. The case was to make a good print not a better car.
Car should be red
Agree!
Why the numbers are twisted like a mirror reflection, i dont get it, for al the other things is good but done many times before specially on VW!!!!
who cares if lollypop is a product for males??
Perfect! For much more premium cars such as BMW, Porsche, etc. Ford Focus would drive a different reaction. NEXT!
Seems like the car blends in too much with the background to me
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This is crap.
It's a first idea. No creativity whatsoever. This could be done for almost any item on the market.
Those who think it is "awesome" might need to up their standards a bit.
Muy pispa, vos. Congrats!
This same campaign was done for the lottery a couple of years ago and won a lot of prizes
Good first impact, but it seems to be the only interesting thing about it..
.: look for the green giant on the label :.
malísima, poco creíble y poco original
hehe:D I always liked the focus:D
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
Done for a Lottery
I saw an ad like this in Archive... Nice campaign but it's been done, done and done.
Very strong visual. Is not new.
I think I understand the idea: The people in the ads are dropping everything in order to shield their eyes from the monstrosity in front of them. I cannot believe they're trying to sell this car on looks.
Kinda nice, but done...
Gold Lion 2003 FIlm Lion.
Advertising Agency: NEOGAMA/BBH, Sao Paulo, BRAZIL
Executive Creative Director: Ludwigvan
Creative Director: Alexandre Gama
Copywriter: Isabella Paulelli
LOL, I wish they make one with grandma dropped her plate.
Really Smart AD... Im impressed :)