Ford: Legs, 1

2009 Ford Focus

Advertising Agency: Zubi Advertising USA
VP. Creative Director: Andrés Ordoñez
Creative Director: Ivan Calle
Associate Creative Director: Mauricio Candela
Copywriter: Vicent Llopis
Art Director: Francisco Losada
Photographer: The Blur Office

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mikeelrapido's picture
1929 pencils



munirgee's picture
454 pencils

Awesome 1+2+3 + .... infinity

Guest's picture

Awesome in one word

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LeeHarvey's picture
3045 pencils

Nice campaign for Aston Martin, Porsche or other supercars. Not for Ford Focus!

Guest's picture

I agree

mikeelrapido's picture
1929 pencils

Focus pretends to be a supercar. They are launching campaigns that show people that are shocked by beauty of Ford. This one perfectly match with them..


LeeHarvey's picture
3045 pencils

I understand the concept, thank you, but take a closer look at that car. Not at all stunning, breathtaking or whatever. That's what's bothering me, pretending this average car looks like a supercar. It doesn't. Period.

G.Yaghi's picture
36 pencils

I agree.. cz they need it since this campaign is so strong... Attractive art direction
otherwise super cars like ferrari, aston... no need for this kind of campaigns.

WillyLatasa's picture
616 pencils

If focus do this first, aston martin or porsche cant... right? So the concept is for focus.

"Bright ideas bring better results"

Wordnerd's picture
6662 pencils

but that doesn't make an aston martin or porsche of a ford focus. and btw. this is just a different execution of the old "beautiful car" message, so the concept isn't new at all

ace85le's picture
3939 pencils

Stronger than the other 2...


Brand Design | Logo Design | Brochure Design | Website Design | Branding Packages

silvi's picture
4172 pencils

I think this is an old campaign, when Focus was new

Chopper's picture
1015 pencils

Ford not exceeded. Drowned.

Guest's picture

This is "SO DONE" many times......

Guest's picture

I like this campaign and the art direction. Love the simplicity.

Migzter13's picture
973 pencils

I like this one better..

makes me want ot buy a new focus..

but then again there's the new evo..


anyway.. a better one than those ones with the dude..

Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).

kgeiger's picture
7079 pencils

Hmmm. There is an idea here...
But the visual solution is done.

Guest's picture

is this an ad for "women who drop their make up?"

rolling.stone's picture
2740 pencils

lol :)

better than other two


~ Quite obviously, I have gathered no moss ! ~

TheVuk's picture
35 pencils

Is the Focus sold in the States different to the one sold in the rest of the world? Cos this car is freakin hideous compared to the hatchback I am used to, and therefore do not think this campaign is appropriate at all.

AmOgodzzz's picture
826 pencils

So she drops her lipstick and mirror after seeing this mediocre car. Was she stunned by how shitty it looks? Or by the fact that Ford is still in business?

Tommy G.'s picture
Tommy G.
897 pencils

Too much stereotyped.
Any book, magazine or even MP3 player would have been better.

Guest's picture

Bad illustration.

So old.

Guest's picture

same concept that VW did some years ago "a down cup of coffee", diferent execution
nothing new

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