Ford: Legs, 1
2009 Ford Focus
Advertising Agency: Zubi Advertising USA
VP. Creative Director: Andrés Ordoñez
Creative Director: Ivan Calle
Associate Creative Director: Mauricio Candela
Copywriter: Vicent Llopis
Art Director: Francisco Losada
Photographer: The Blur Office
25 Comments
Awsome!!!!
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Awesome 1+2+3 + .... infinity
M Munir Bhatti
http://twitter.com/munirgee | http://facebook.com/munirgee | http://www.xperts.net.pk
Awesome in one word
good.
Nice campaign for Aston Martin, Porsche or other supercars. Not for Ford Focus!
I agree
Focus pretends to be a supercar. They are launching campaigns that show people that are shocked by beauty of Ford. This one perfectly match with them..
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I understand the concept, thank you, but take a closer look at that car. Not at all stunning, breathtaking or whatever. That's what's bothering me, pretending this average car looks like a supercar. It doesn't. Period.
I agree.. cz they need it since this campaign is so strong... Attractive art direction
otherwise super cars like ferrari, aston... no need for this kind of campaigns.
If focus do this first, aston martin or porsche cant... right? So the concept is for focus.
"Bright ideas bring better results"
but that doesn't make an aston martin or porsche of a ford focus. and btw. this is just a different execution of the old "beautiful car" message, so the concept isn't new at all
Stronger than the other 2...
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I think this is an old campaign, when Focus was new
Ford not exceeded. Drowned.
This is "SO DONE" many times......
I like this campaign and the art direction. Love the simplicity.
I like this one better..
makes me want ot buy a new focus..
but then again there's the new evo..
haha:D
anyway.. a better one than those ones with the dude..
Stop Mediocrity. Start Creativity.
There are two kinds of people in the world; people who like mustangs (cool people) and people who like camaros (idiots).
Hmmm. There is an idea here...
But the visual solution is done.
http://adland.tv/n1rv4n4g8/2007/janjpgs/mx5everydrivethrilldk.jpg
is this an ad for "women who drop their make up?"
lol :)
better than other two
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Is the Focus sold in the States different to the one sold in the rest of the world? Cos this car is freakin hideous compared to the hatchback I am used to, and therefore do not think this campaign is appropriate at all.
So she drops her lipstick and mirror after seeing this mediocre car. Was she stunned by how shitty it looks? Or by the fact that Ford is still in business?
Too much stereotyped.
Any book, magazine or even MP3 player would have been better.
Bad illustration.
So old.
same concept that VW did some years ago "a down cup of coffee", diferent execution
nothing new