Ford Kuga: Captus

World, sweet world.
New FordKuga

Advertising Agency: Bassat Ogilvy Madrid, Spain
Creative Director: Pedro Úrbez
Art Director: Javier Senovilla
Copywriter: Juan Pedro Moreno
Photographer: Bank of images
Published: April 2010

8 comments

Blashyrkh's picture
Blashyrkh
32876 pencils

Fordish

pez's picture
pez
1800 pencils

Love the copy, but the execution... I don't know... btw, retouch is bad...

Guest's picture
Guest

You need to know he story of the traveling gnome. And if you do, you know the idea is already tired.

Hiperion's picture
Hiperion
3138 pencils

If Amelie were dead would turn in his grave.
What a boring and senseless campaign.
Execution could be better.

tirthomitro's picture
tirthomitro
2764 pencils

Dear Hiperion Amelie is a girl (at least when I saw the film for the Nth time last week).
yeah the copy's great.

they showed me a picture & i laughed
dignity has never been photographed

Hiperion's picture
Hiperion
3138 pencils

I do not understand is that to do with what I said ...
Sorry me, but i think you don´t understand me.

Guest's picture
Guest

Great line!

velle's picture
velle
1550 pencils

home is where the ford is

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