Movement inspires us.
Kinetic Design Attraction is the new Ford design language, drawing car lines based on movement.
Advertising Agency: JWT, Buenos Aires, Argentina
Executive Creative Directors: Gonzalo Vecino, Pablo Álvarez Travieso
Art Director: Miguel Usandivaras
Copywriter: Joaquin Espagnol
Photographer: Martin Sigal
Published: October, 2009
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12 Comments
i'm so tired of ad cars... all look the same!!!!!! (cars also look all the same)
Simple ideas are the best !
i'm guessing there's a dramatic "Movement Inspires Us" TV campaign running , and this is just a bad print version of it.
if not, i'm not there's a good excuse for this.
Nice one.
I think it's a good idea and visual for a brake system.
YAWN
(bostezo)
Movement expressed on a print... a bit too late to invent!
mmmmmmmmmm
www.barcreativo.com
no la entiendo
love this one!
am an advertising junkie | read my flog at http://www.desicreative.com/forum
This somehow reminds me of BMW Kinetic Structure...
I like this one
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somehow it looks good...it'd be better in motion