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Comments (58)

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Highest Rated

AERC's picture
AERC
Activity Score 61

AGAIN!!!!?????

nice gaijin's picture
nice gaijin
Activity Score 815

gag me with stale concepts.

Graves™'s picture
Graves™
Activity Score 87

Jeep did this but with mountains.

DetectorDeTruchos's picture
DetectorDeTruchos
Activity Score 8

Done in the 80's, go to public library and find it =p

capobvious's picture
capobvious
Activity Score 68

yeah, this is tragic. the key is even crooked.

Guest commenter's picture
Guest commenter

Done fifty years ago. E detto da un italiano è molto triste.

shitix-'s picture
shitix-
Activity Score 234

i have something similar in my book also

Guest commenter's picture
Guest commenter

Welcome in the third world of advertising !

Guest commenter's picture
Guest commenter

Learn proper English before you post smart-alec sort of comment.

nemesis's picture
nemesis
Activity Score 765

i've seen this done many times before.

Neil Levy's picture
Neil Levy
Activity Score 314

gary topeleski is the creative who did this very well on jeep in the early 90's. won a ton of awards for it. i suspect if he saw it, he wouldn't knock the creatives for doing it. they're probably young and never saw it. he might however take issue with the creative director who approved it. he or she should know their history a little better.

it's possible the thing was a total lift. but maybe not. because human beings think in patterns so often times you come up with an idea and it's already in the ether of the collective conscience. that's why sites like this are good. because you can see a lot of work and take not of it. not to copy it. but to know what has been done. as more and more agencies around the world pop up, this becomes very important. sure. it's only advertising. but if for example we made cars for a living and made the same car as another car company it would be kind of embarrassing.

sorry to write so much but i think this is important to discuss.

Guest commenter's picture
Guest commenter

it's nice to see some inteligent (and non arrogant) comment on this site.

I totally agree with the car example, however, I don't see any arm , at leat from the public point of view, in "refreshing" or re-utilizing old concepts. I have never seen the ads for Jeep , but in my humble opinion, if this is not just a pale copy, It has the merits of using a efficient concept per si . I don't believe in inventions, only transformations and changing patterns.

Thank you for your science ad your comment .

capobvious's picture
capobvious
Activity Score 68

you know what's more boring than advertising? the theory of advertising.

Tincho's picture
Tincho
Activity Score 1093

1)Advertising is not boring (at least for me)
2)This is not theory.
3)Besides being creative, you should have to know theory to make ads.
(So that not any monkey could advertise. It would be more professional)
4)The ad is ok.

unaquestionediali's picture
unaquestionediali
Activity Score 484

i totally agree with you.
nice comment! thanks for your contribution.

Olafski001's picture
Olafski001
Activity Score 1193

i agree we should all know our business, but, like you say, we can't always know everything. It happened to me recently. I had an idea, wondered is it done, posted it in exhibition here, googled, asked around... No one ever said it was done. Client loved it, published (in a local magazine yep...), i send it to ivan, he publishes and suddenly a link appears with the same idea. made in india, even won an award there.

so let's think twice before we scream copycat and stuff...

(though in this case, this is a damn famous ad and it should've been skipped)

AND TO ALL: STOP BLAMING IVAN FOR POSTING WORK THAT IS DONE OR THAT YOU DON'T LIKE. THERE'S A JUDGING SYSTEM SO JUDGE YOURSELF. IT IS HIS SITE HERE SO HE POSTS WHATEVER HE WANTS. THIS IS A SUBJECTIVE BUSINESS AFTER ALL

Guest commenter's picture
Guest commenter

Mi dispiace dirlo anche a me. ma si dovrebbe studiare prima di usare visual gia' usati. comunque, quell'idea e' la prima che vi e' venuta in mente?

Guest commenter's picture
Guest commenter

lo mismo de land rover..

copyanalysis's picture
copyanalysis
Activity Score 62

Done, done, done, please do new things

Guest commenter's picture
Guest commenter

ivan. do you post these rehashes just so they can get trashed or do you not recognize a done idea when you see it? this is embarrassing.

Guest commenter's picture
Guest commenter

thn don't come to the site... nobody invited u to post ur stupid -ve comments...

agreed it been done b4... but whats with the critisicm for the moderator... no 1 person can know all the ads ever done ... in case u din realise thr r some 300 countries in the world & a million agencies

do u know how the site works? ppl send stuff & they gt put up.. its got nothing to do with been done or not...

chill dude... thr is more to life then being a walking encyclopedia of every ad ever done...
at the end of the day its jut an ad.. for gods sake ur not saving lives here!!

Guest commenter's picture
Guest commenter

exactly!! y blame ivan for everything... its a gr8 thing he posts stuff we can all see.. ppl here r too arrogant & just rude

ivan's picture
ivan

Thanks for the support. I'm trying to be selective. Sometimes I may miss the mark both ways.

Ferman's picture
Ferman

¿Jeep Grand Cherokee?

Guest commenter's picture
Guest commenter

Jeep did this and it was much better.

Ford, atleast they circled the problem

空谷足音's picture
空谷足音
Activity Score 26

How old concept it is!

Calibarak's picture
Calibarak
Activity Score 302

Yawwwwwwwn

Guest commenter's picture
Guest commenter

too old~~~~~~~~~

Jet Propulsion Lab's picture
Jet Propulsion Lab
Activity Score 10679

Start up a mountain, it ain't. And what exactly does "The First Urban Activity Vehicle" mean? Like your Model T?

ace trump's picture
ace trump

italians woke up late.

Guest commenter's picture
Guest commenter

done..done...done

Jimmie's picture
Jimmie
Activity Score 127

Already done and with better copy.

Vicomte's picture
Vicomte
Activity Score 287

C´est chaud...

Rothko's picture
Rothko
Activity Score 58

Please don't post these kind of ads. You know very well they are copies...

unaquestionediali's picture
unaquestionediali
Activity Score 484

dai ragà, non è possibile, non le postate queste cose.
lo sapete benissimo che è già stata fatta milioni di volte questa creatività.
poi ci lamentiamo di come ci considerano all'estero.
a volte può succedere di pensare idee simili... ma quando sono proprio uguali dai, evitate almeno di metterle qui.
è una marchetta per il cliente e niente più, per giunta orrenda (forse negli anni '80 era una bella idea, ma ne è passata d'acqua sotto li ponti).
ve lo volete sentir dire anche in cinese?
cazzo un po' di amor proprio...

sorry guys, that's the kind of ads ruining italians reputation.

Jimmie's picture
Jimmie
Activity Score 127

Non avevo mica visto che era della Ogilvy di Roma... Mamma mia, mi era giunta voce che la Ogilvy fosse in cattive acque ma non pensavo così cattive.
"

idrojordi's picture
idrojordi
Activity Score 782

i really don't know how, but this embarrassing ad (embarassing even for me, an italian) few weeks ago won an award in Italy at the 5th Press & Outdoor Key Award organised by Media Key.

Olafski001's picture
Olafski001
Activity Score 1193

Well off course it wins. a KEY award! brilliant!

Pedro J.'s picture
Pedro J.
Bored slut's picture
Bored slut

The worst thing about this is when your local Ford client asks you to adapt it. And even ask you to do one with mountains. It's sad to see how unprepared are the clients nowadays. And the account service is also helping a lot, the most common comment is: We can’t do anything, that’s what they want.
We should all agree that advertising is dead. Let’s start something new from the scratch.

spiergallo's picture
spiergallo
Activity Score 69

I'm Italian and I agree fully with all the criticisms made. After, we complain when tell us they in Italy we copy ... (eccheccazzo!!!)

Rajesh Joseph's picture
Rajesh Joseph

please don't copy Ideas.do some new.

Rajesh Joseph's picture
Rajesh Joseph

please don't copy Ideas.do some new.

Fakoly's picture
Fakoly

Quite pour!!!! it has been done before. It's old-fahion...

condemarin's picture
condemarin

buuuuuuuuu, otra, otra y otra vez lo mismo?

Fakoly's picture
Fakoly
Activity Score 10

De cuando yo tenía 16 años...
¡Me parece increíble que Ogilvy haga este tipo de publicidad!

Muy, muy deficiente.

phoamcor's picture
phoamcor
Activity Score 1284

Old old old old idea. Fail.

senthilkumar's picture
senthilkumar
Activity Score 4

niceeeeeeeeeeeeeeee

Guest commenter's picture
Guest commenter

Me encanta la polémica pero es simple... YA LO HICIERON!!! Pensamiento colectivo?, casualidad...? no lo sabremos nunca...

¿Quién inventó el agua tibia?

Neil Levy's picture
Neil Levy
Activity Score 314

hola senor, me espanol es terible, (y lo siento, pero no conozco donde esta los accentes son en me computadora) pero, permita me un momento:

creo que pensamiento colectivo es una cosa muy importante, y es muy, muy real. muchas tiempas en el ano pasado veo las trabajas de las agencias del mundo y veo el mismo advertismentos. porque?

ya recuerde en el one show cuando dos agencias ganar lapizes para el mismo trabajo! (el MOMA museo de los angeles y un en London con).

gracias para su tiempo. estudio espanol en me collegia pero fue trece anos en la pasada.

hasta lluego,

-neil.

Tincho's picture
Tincho
Activity Score 1093

Agree with you, but its difficult not to get angry with ideas that you know they are really done... but its just part of the ad world.

By the way, there are some things to fix in your spanish, but you´ re doing fine. Its good to see that someone at least try to speak this lenguage.

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