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Hinges Campaign, Piano

Agency Network: 
Published/Aired: 
June 2011
Description: 

Print advertisment created by JWT, Mexico for Ford, within the category: Automotive.

Transit 2011. Everything Fits

Advertising Agency: JWT, Mexico
Creative Directors: Manuel Techera, Enrique Codesido
Art Directors: Abraham Navarrete, Leonardo Varela
Copywriters: Leonardo Varela, Jorge Ortega
Photographer: Garrigosa Studio

Comments (4)

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thedesignaddict's picture
thedesignaddict
Activity Score 5403

Way too subtle. Maybe you should have showed the piano actually neatly folded up.

Sicilia's picture
Sicilia
Activity Score 10

I agree with thedesignaddict, it's too basic, looks like the first idea in the list...

Bob.C's picture
Bob.C
Activity Score 1159

I gotta agree, a folding piano just does seem to be say large capacity to me especially when it's not obvious that it is a folding piano. The cliche of a all the equipment for a performance including a piano, other instruments, music stands, stools (and some clever object) and the open back of the van would have worked better.

leorazera's picture
leorazera
Activity Score 3
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