Ford: Ghost

Most used cars have a story you don't want to hear. All of ours do: Full history, a minimum of 1 year warranty, a maximum of 40 000 km.

Advertising Agency: FP7, Dubai, UAE
Regional Creative Director: Marc Lineveldt
Copywriter: Vincent Fichard
Art Directors: Vincent Fichard, Joanna Chaker
Published: February 2008

10 comments

jazarah's picture
jazarah
1262 pencils

this one is not bad

kgeiger's picture
kgeiger
7157 pencils

Sorry, but this campaign just doesn't do it for me.

vidya.shankaran's picture
vidya.shankaran
724 pencils

nice in a very different way!

LordDiesel's picture
LordDiesel
69 pencils

good! good!

krishhh's picture
krishhh
24 pencils

Keep it goin' FP7! Fantastic work!

talay's picture
talay
266 pencils

very different approach...

mimi_g's picture
mimi_g
56 pencils

nope, didnt like it

FlyingDogs's picture
FlyingDogs
968 pencils

Like it. Not great, but still very different and nice.

but_why's picture
but_why
280 pencils

I love the campaign writing but it's really confusing as to what it's selling.

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